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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

I understand how important leads are, I mean I work for a company that supplies a service to dealerships that ensures quality conversations, leads and sales appointments. That’s why I decided to investigate dealership lead follow up processes across the country and to say the least, I am disappointed.

rip sales

Out of the several emails I’ve received in response to a website form I submitted, only onedealership took the time to READ my email and answer my questions quickly. I also submitted a lead in Spanish (being Boricua) and it took three emails for someone to finally realize the difference in languages. Not to mention, the countless automatic response emails that kept asking for my phone number when I clearly do not want to be contacted by phone.There were also a few auto-response emails asking me if the email address I entered was the correct email to respond to -- is this even necessary?

 

Your dealership’s online showroom is the best source of quality leads and can have the most powerful impact on your Internet sales. When I look at a dealership’s website, I see the value you can provide potential buyers. However, when your visitors fill out a lead form and receive a handful of template emails, that’s when the value drops significantly.

 

You can have the best website design in the industry and have tested your websites pages over and over again to ensure the highest conversion rates. But, when your internal processes dictate that gathering a visitor’s contact information is more important than answering their questions first, all of your website optimization efforts will be for nothing.

 

My experiences lead me to write our newest eBook, Automatic Lead Follow Up Is Killing Your Dealership’s Sales. In this eBook, I provide 7 tips to improve your follow up processes and point out follow up activities that, when corrected, can lead to a boost in your sales. You’ll learn everything from asking proper follow up questions in your response emails to writing email subject lines which entice shoppers to open your emails.


Don’t hesitate to download this FREE eBook today, and start increasing your dealerships sales!

Amy Taggart
Thanks for sharing Ketty - this topic is a conversation we have with our dealers on an ongoing basis. Glad to see independent confirmation! I'm going to check out the eBook next...cheers!
Ketty Colom
Any time Amy! Let me know what you think about the eBook!

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