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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

I understand how important leads are, I mean I work for a company that supplies a service to dealerships that ensures quality conversations, leads and sales appointments. That’s why I decided to investigate dealership lead follow up processes across the country and to say the least, I am disappointed.

rip sales

Out of the several emails I’ve received in response to a website form I submitted, only onedealership took the time to READ my email and answer my questions quickly. I also submitted a lead in Spanish (being Boricua) and it took three emails for someone to finally realize the difference in languages. Not to mention, the countless automatic response emails that kept asking for my phone number when I clearly do not want to be contacted by phone.There were also a few auto-response emails asking me if the email address I entered was the correct email to respond to -- is this even necessary?

 

Your dealership’s online showroom is the best source of quality leads and can have the most powerful impact on your Internet sales. When I look at a dealership’s website, I see the value you can provide potential buyers. However, when your visitors fill out a lead form and receive a handful of template emails, that’s when the value drops significantly.

 

You can have the best website design in the industry and have tested your websites pages over and over again to ensure the highest conversion rates. But, when your internal processes dictate that gathering a visitor’s contact information is more important than answering their questions first, all of your website optimization efforts will be for nothing.

 

My experiences lead me to write our newest eBook, Automatic Lead Follow Up Is Killing Your Dealership’s Sales. In this eBook, I provide 7 tips to improve your follow up processes and point out follow up activities that, when corrected, can lead to a boost in your sales. You’ll learn everything from asking proper follow up questions in your response emails to writing email subject lines which entice shoppers to open your emails.


Don’t hesitate to download this FREE eBook today, and start increasing your dealerships sales!

Amy Taggart
Thanks for sharing Ketty - this topic is a conversation we have with our dealers on an ongoing basis. Glad to see independent confirmation! I'm going to check out the eBook next...cheers!
Ketty Colom
Any time Amy! Let me know what you think about the eBook!

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