Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

I understand how important leads are, I mean I work for a company that supplies a service to dealerships that ensures quality conversations, leads and sales appointments. That’s why I decided to investigate dealership lead follow up processes across the country and to say the least, I am disappointed.

rip sales

Out of the several emails I’ve received in response to a website form I submitted, only onedealership took the time to READ my email and answer my questions quickly. I also submitted a lead in Spanish (being Boricua) and it took three emails for someone to finally realize the difference in languages. Not to mention, the countless automatic response emails that kept asking for my phone number when I clearly do not want to be contacted by phone.There were also a few auto-response emails asking me if the email address I entered was the correct email to respond to -- is this even necessary?

 

Your dealership’s online showroom is the best source of quality leads and can have the most powerful impact on your Internet sales. When I look at a dealership’s website, I see the value you can provide potential buyers. However, when your visitors fill out a lead form and receive a handful of template emails, that’s when the value drops significantly.

 

You can have the best website design in the industry and have tested your websites pages over and over again to ensure the highest conversion rates. But, when your internal processes dictate that gathering a visitor’s contact information is more important than answering their questions first, all of your website optimization efforts will be for nothing.

 

My experiences lead me to write our newest eBook, Automatic Lead Follow Up Is Killing Your Dealership’s Sales. In this eBook, I provide 7 tips to improve your follow up processes and point out follow up activities that, when corrected, can lead to a boost in your sales. You’ll learn everything from asking proper follow up questions in your response emails to writing email subject lines which entice shoppers to open your emails.


Don’t hesitate to download this FREE eBook today, and start increasing your dealerships sales!

Amy Taggart
Thanks for sharing Ketty - this topic is a conversation we have with our dealers on an ongoing basis. Glad to see independent confirmation! I'm going to check out the eBook next...cheers!
Ketty Colom
Any time Amy! Let me know what you think about the eBook!

 Unlock all of the community & features  Join Now