Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

ActivEngage My Chat Story-- Headquarter Toyota

Headquarter Toyota Closes 12% of Chat Sales Leads


cindy headshotCindy Rosado, Internet Director for Headquarter Toyota has been in the industry for 18 years. To keep up with the demand of today’s online shoppers as well as the ability to communicate with the mix of nationalities in Miami, Rosado knew she needed to start looking for a chat solution. What drew Rosado to ActivEngage is their ability to chat in 16 different languages along with the fact that 34% of the ActivEngage VSA staff is bilingual, “We have a lot of Spanish speaking customers so having bilingual chatters is very important to us.”cindy rosado resized 600

Implementing Chat

When the idea of chat came up four years ago, Rosado didn’t think it would be a good idea stating, “We kind of shied away from chat in the beginning because of the habit of the sales people. They would walk away from the desk, couldn’t keep up with the typing speed of the customer, and misspelled words a lot. But its 2013 now and our shoppers are looking online to communicate with us so we must fulfill that need.”

Rosado did her research, narrowed down her options and after a sales demo of ActivEngage’s managed chat service Rosado was sold, “It’s incredible that ActivEngage effectively manages our chat and any lead information captured by their team is served into our CRM in real-time.”

First-Class Service

Naturally, when electing to outsource your chat you will read a couple of the chat transcripts from time to time. Rosado reads most transcripts from the ActivEngage staff and is blown away with the first-class service ActivEngage gives Headquarter Toyota’s online shoppers. “All the chat transcripts are very professional. Actually, during the first month of having chat, we ended up with a 12% closing ratio for vehicle sales. I’m sure with parts and service we did very well too. ActivEngage’s managed chat has been a great investment,” Rosado stated.

 

----

If you are a client of ActivEngage and wish to participate in a My Chat Story, please comment below!


 

 Unlock all of the community & features  Join Now