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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Let Me Tell You a Story...

storytelling scienceDid you know that personal stories and gossip make up 65% of our conversationsLinguists and anthropologists generally agree that storytelling has been the most effective way to penetrate mental defenses and have a message stick in the human mind. Something in our hardwiring actually hypnotizes us when we hear the words: "Let me tell you a story…."

 

Our unconscious can't resist letting stories in, and their stamp on human nature is everywhere. We're all born to be instant, natural storytellers whenever we have a greatproduct to recommend, we are excited about an idea, a sales pitch, or when parents have to tell their kids where babies come from.

 

Stories serve the biological function of encouraging pro-social behavior. The theory is that this urge to tell and listen to moralistic stories is hardwired into us, and this helps bind society together. You could say that stories are as important as genes.

storytelling science

 

A story, if broken down into the simplest form, is a connection of cause and effect.

 

Since there is such a strong connection between the human brain and stories ask yourself, how am I using storytelling to my advantage? Whether you’re blogging or talking to a prospect about a vehicle use these tips:

 

  1. Avoid complex language

  2. Stop using cliches! Certain words and phrases have lost ALL storytelling power

  3. Tell a story to plant an idea

  4. Testimonials add credibility

  5. Avoid complicated nouns and overuse of adjectives

  6. Quote experts in their fields

 

Need an example?


When it comes to presenting, our very own Todd Smith is a great storyteller. Just watch this speaking segment and take notes. I use storytelling in my blog posts, like this one or thispopular Gen Y blog.

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How do you use storytelling in your marketing, sales presentations, or blogging? Share your thoughts in the comment section below!

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