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Ketty Colom

Ketty Colom Digital Marketing Specialist

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Let Me Tell You a Story...

storytelling scienceDid you know that personal stories and gossip make up 65% of our conversationsLinguists and anthropologists generally agree that storytelling has been the most effective way to penetrate mental defenses and have a message stick in the human mind. Something in our hardwiring actually hypnotizes us when we hear the words: "Let me tell you a story…."


Our unconscious can't resist letting stories in, and their stamp on human nature is everywhere. We're all born to be instant, natural storytellers whenever we have a greatproduct to recommend, we are excited about an idea, a sales pitch, or when parents have to tell their kids where babies come from.


Stories serve the biological function of encouraging pro-social behavior. The theory is that this urge to tell and listen to moralistic stories is hardwired into us, and this helps bind society together. You could say that stories are as important as genes.

storytelling science


A story, if broken down into the simplest form, is a connection of cause and effect.


Since there is such a strong connection between the human brain and stories ask yourself, how am I using storytelling to my advantage? Whether you’re blogging or talking to a prospect about a vehicle use these tips:


  1. Avoid complex language

  2. Stop using cliches! Certain words and phrases have lost ALL storytelling power

  3. Tell a story to plant an idea

  4. Testimonials add credibility

  5. Avoid complicated nouns and overuse of adjectives

  6. Quote experts in their fields


Need an example?

When it comes to presenting, our very own Todd Smith is a great storyteller. Just watch this speaking segment and take notes. I use storytelling in my blog posts, like this one or thispopular Gen Y blog.


How do you use storytelling in your marketing, sales presentations, or blogging? Share your thoughts in the comment section below!

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