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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Top Ten Blogs And News For Auto Dealers: 4/30-5/2/13

autonewsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- DD14, self driving cars, and playful whales.

 

10. Going to DD14?

Don’t forget to register for the Blue Martini After Party.

 

9. Cars.com Responds to Dealer Community

Linda Barman, Cars.com CMO, responded to the dealer community with an open and direct account of what has transpired over the past month with regards to the test email campaign.

 

8.  Facebook Graph Search...What’s Next?

Even though Facebook CEO Mark Zuckerberg has emphasized that Graph Search is “not Web search,” many would agree that this is Facebook’s attempt to compete with Google. Unlike Google’s current search algorithm, Graph Search relies on social interactions to build its search database.

 

7. Facebook Ad Boss: Clicks and Engagement Are Not Important As Exposure

Facebook's Rajaram suggests that companies should focus less on engagement and clicks, and more on how people are being exposed to ads because "there's really no correlation between clicks and whether people actually convert."

 

6.  Chinese Girls Poisoned Over School Rivalry

The head of a rival kindergarten is reported to have confessed to lacing the yogurt with rat poison because the two schools were both trying to attract children

 

5. Bangladesh Building Collapse Death Toll Tops 500

Finance Minister Abul Maal Abdul Muhith spoke as the government cracked down on those it blamed for the disaster in the Dhaka suburb of Savar

 

4.YouTube Case Study - BMW

See how BMW turned to digital media – notably Google and YouTube – to deliver engagement and promote their 1series launch in Germany.

 

3. In the Future, Dogs Will Work Car Deals

Within your dog’s nose…Imagine a maze the size of (if you will) the Universe. Within your dog’s nose, all things are possible. Everything that can happen will, and everything that has happened did. In a space so large, ALL things are possible!

 

2. This is What Google’s Self Driving Car Sees

Google's self-driving car soaks in a staggering amount of information about its environment as it drives, gathering 750MB of data every second, claims Idealab founder and CEO Bill Gross.

 

1. Watch These Whales Chase a Boatkiller whale

This is TOO awesome! Happy Friday!

 

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Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!

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