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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Stacey's Mom Has Got It Going On....

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according toa recent report.


mom wants rewards

Financial Rewards

  • 83% of moms polled said they would value free products and services from a brand.

  • 82% would be interested in receiving gift cards from popular retailers.

*If you have live chat ask if your chat provider has a feature that offers incentives for those who come in for a test drive appointment.ActivEngage has this feature which is called ActivShow. ActivShow offers gift cards to stores like Target, Dunkin Donuts, etc.  This targeted incentive moves an unsure shopper into your showroom where you can close the deal. By actively promoting these rewards on your website, your chat conversion will skyrocket! 

 

Now let's take a look at some more statistics from this report:

mom wants reward


mom wants rewards


 

Dealer Takeaway

There’s no doubt moms are the best, so treat them like the best! Reach out to this demographic and start rewarding their participation in all forms of social media. Try BOGO’s in your service or parts department and have them share this deal across the web in order to receive this special. If you send out an email newsletter to subscribers, make one specifically for moms! Add a freebie, a discount coupon, or an exclusive offer now and then to thank them for subscribing. You could even set up a discount or special deal for moms on their birthdays and mother’s day! There’s no limit to what your dealership can offer moms!  


 

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