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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Stacey's Mom Has Got It Going On....

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according toa recent report.


mom wants rewards

Financial Rewards

  • 83% of moms polled said they would value free products and services from a brand.

  • 82% would be interested in receiving gift cards from popular retailers.

*If you have live chat ask if your chat provider has a feature that offers incentives for those who come in for a test drive appointment.ActivEngage has this feature which is called ActivShow. ActivShow offers gift cards to stores like Target, Dunkin Donuts, etc.  This targeted incentive moves an unsure shopper into your showroom where you can close the deal. By actively promoting these rewards on your website, your chat conversion will skyrocket! 

 

Now let's take a look at some more statistics from this report:

mom wants reward


mom wants rewards


 

Dealer Takeaway

There’s no doubt moms are the best, so treat them like the best! Reach out to this demographic and start rewarding their participation in all forms of social media. Try BOGO’s in your service or parts department and have them share this deal across the web in order to receive this special. If you send out an email newsletter to subscribers, make one specifically for moms! Add a freebie, a discount coupon, or an exclusive offer now and then to thank them for subscribing. You could even set up a discount or special deal for moms on their birthdays and mother’s day! There’s no limit to what your dealership can offer moms!  


 

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