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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

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Stacey's Mom Has Got It Going On....

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according toa recent report.


mom wants rewards

Financial Rewards

  • 83% of moms polled said they would value free products and services from a brand.

  • 82% would be interested in receiving gift cards from popular retailers.

*If you have live chat ask if your chat provider has a feature that offers incentives for those who come in for a test drive appointment.ActivEngage has this feature which is called ActivShow. ActivShow offers gift cards to stores like Target, Dunkin Donuts, etc.  This targeted incentive moves an unsure shopper into your showroom where you can close the deal. By actively promoting these rewards on your website, your chat conversion will skyrocket! 

 

Now let's take a look at some more statistics from this report:

mom wants reward


mom wants rewards


 

Dealer Takeaway

There’s no doubt moms are the best, so treat them like the best! Reach out to this demographic and start rewarding their participation in all forms of social media. Try BOGO’s in your service or parts department and have them share this deal across the web in order to receive this special. If you send out an email newsletter to subscribers, make one specifically for moms! Add a freebie, a discount coupon, or an exclusive offer now and then to thank them for subscribing. You could even set up a discount or special deal for moms on their birthdays and mother’s day! There’s no limit to what your dealership can offer moms!  


 

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