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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Stacey's Mom Has Got It Going On....

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according toa recent report.


mom wants rewards

Financial Rewards

  • 83% of moms polled said they would value free products and services from a brand.

  • 82% would be interested in receiving gift cards from popular retailers.

*If you have live chat ask if your chat provider has a feature that offers incentives for those who come in for a test drive appointment.ActivEngage has this feature which is called ActivShow. ActivShow offers gift cards to stores like Target, Dunkin Donuts, etc.  This targeted incentive moves an unsure shopper into your showroom where you can close the deal. By actively promoting these rewards on your website, your chat conversion will skyrocket! 

 

Now let's take a look at some more statistics from this report:

mom wants reward


mom wants rewards


 

Dealer Takeaway

There’s no doubt moms are the best, so treat them like the best! Reach out to this demographic and start rewarding their participation in all forms of social media. Try BOGO’s in your service or parts department and have them share this deal across the web in order to receive this special. If you send out an email newsletter to subscribers, make one specifically for moms! Add a freebie, a discount coupon, or an exclusive offer now and then to thank them for subscribing. You could even set up a discount or special deal for moms on their birthdays and mother’s day! There’s no limit to what your dealership can offer moms!  


 

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