Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Online Trends Your Dealership Needs to Know

trends

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but  Mary Meeker's annual Internet Trend report gives us some insight in the world of online marketing. 

 

 

Let’s take a look at some trends that matter to your dealership from this report:

 

1. The SuperWeb

Google Fiber promises to offer Internet speeds up to 100 times faster than what is currently available today, it may enable new competitors to your business that were previously impossible. With speeds this fast, any data from the cloud will be instantly accessible. That means any information about your dealership that has been published anywhere at any time will be instantly available from any device. As a result, your reputation online will mean everything.

 

2. Top Level Domains

Content curation is a trend that will continue to rise, and new Top Level Domains (TLDs) are one sign of this transformation. Essentially, instead of having your web address at a .com or a .org, you could have it at a more descriptive ".anything" depending on the domains that get created and funded.  

 

3. Paid Niche Channels

Earlier this year, YouTube announced that it would be creating a series of paid channels for content that users could subscribe to--for $1.99. Imagine the possibility for reaching your customers directly with your message for a fraction of the cost of TV advertising. And you could drive them directly to your digital showroom!


 

-----

What do you think of these trends? Is your dealership already prepared for them? Tell us your thoughts in the comment section below and as always follow @activengage for updates and auto dealer chat tips!



 

 Unlock all of the community & features  Join Now