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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

How Corona Harnessed the Power of the Moon

luna coronaLast week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and professors, and is placed at the perfect location to create"Luna Corona."

 

 

 

 

Pretty awesome right? Imagine standing in NYC watching this phenomenon unfold and the experience Corona gave it’s customers. Now, how can you harness the power of the moon?

 

Make it relevant

Everything Starts With the vehicle

Are you offering something valuable? Are you merely selling vehicles… or facilitating and endorsing your customer’s life?

Don't Forget About the Dealership

Being true to who you are is key. Storytelling, authenticity, and uniqueness add more than you would expect: They reflect core values and sustain your identity.

Creating the Experience

Stories stay stories. Creating an actual experience around your vehicle, online and offline, is something intangible that elevates your product and brand experience. This is what Corona has done with their ad, they created  an experience  that was worth sharing with friends.

Your Website

Your Digital Showroom

A website is more than just an info desk about your dealership. It is what you are: You can share your past, your present, and your future and get feedback from your consumers. Your digital showroom should be a portal where everything your consumer needs to know is presented in an intuitive and engaging way.

 

Activate conversations

Surprises

Surprising your consumers is the best way to shake them awake and make sure they stay focused. A surprise can be anything: Send them a birthday card or post a video that no one has ever seen.

Stories

Do not underestimate the power of stories. Tell a story about yourself, let your consumers share stories about their personal life, or, even better, combine both. People want something to talk about. What kind of stories? Real, unique, personal, and emotional stories!

 

No guts, no glory

Go out there and create something awesome. If you don’t try, how will you know you succeeded?


 

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What do you think about Corona’s billboard? Do you think you can do something similar with your dealership? And as always, follow @activengage for the lastest tips in car live chat

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