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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Top Ten Blogs And News For Auto Dealers: July 22nd-26th

top ten blogsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Sharknado, Gmail, and a royal baby.


10. Royal Baby Named George Alexander Louis

The royal baby is named for his great-great-grandfather George VI, father of Queen Elizabeth II. Louis comes from Prince Philip's uncle, Lord Louis Mountbatten, who also was close to grandfather Prince Charles.


9. The Five Things We Can Learn From Sharknado

According to The Independent, Sharknado saw 5,000 tweets per minute with 318,232 tweets by over 100,000 tweeters; and that’s just while it aired. There are now over 14 million results on Google for Sharknado. Celebrities were joining in and people who would’ve ignored this cut-rate gorefest were clamoring for a rerun.


8. Did Google Just Hide Your Dealership’s Emails?

As you may or may not know, Google introduced a new feature to their web-based Gmail interface. Tabs.


7. Are You Professional?

You want to build rapport with me? Take your tie off roll up your sleeves and show me your forearm tattoos that the GM has asked you to hide all these years.


6. Mapping Your Customers

Maps are a fantastic tool in customer science and these days they’re very accessible to all sizes of dealership.  Maps are useful because they provide ANOTHER perspective on the customer relationship.  It’s quite remarkable what new actionable insights are derived by looking at map data and this article examines some of the ways dealers can put maps to work.


5. Impala Tops Sedans in Consumer Reports2014 impala

The first American sedan in 20 years to earn Consumer Reports' top score is the Chevrolet Impala.


4. Lincoln Memorial Vandalized

According to NBC Washington, green paint was splattered inside the chamber of the memorial, on Lincoln and on the floor around it.


3. Spain Train Crash Kills at least 80

A train derailed in Northwest Spain on Wednesday, killing at least 80 people and injured over 100 more. The crash was said to be one of Europe's worst train accidents.


2. 20 Ridiculous Questions Regular People Ask Google

When we have questions — from daily curiosities to deepest doubts — Google has answers.


1. TGIF: Funny Facts about the Owl

Through brilliant and insightful narration, we learn a couple of things about the owl.



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!

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