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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Top Ten Blogs And News For Auto Dealers: July 22nd-26th

top ten blogsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Sharknado, Gmail, and a royal baby.


10. Royal Baby Named George Alexander Louis

The royal baby is named for his great-great-grandfather George VI, father of Queen Elizabeth II. Louis comes from Prince Philip's uncle, Lord Louis Mountbatten, who also was close to grandfather Prince Charles.


9. The Five Things We Can Learn From Sharknado

According to The Independent, Sharknado saw 5,000 tweets per minute with 318,232 tweets by over 100,000 tweeters; and that’s just while it aired. There are now over 14 million results on Google for Sharknado. Celebrities were joining in and people who would’ve ignored this cut-rate gorefest were clamoring for a rerun.


8. Did Google Just Hide Your Dealership’s Emails?

As you may or may not know, Google introduced a new feature to their web-based Gmail interface. Tabs.


7. Are You Professional?

You want to build rapport with me? Take your tie off roll up your sleeves and show me your forearm tattoos that the GM has asked you to hide all these years.


6. Mapping Your Customers

Maps are a fantastic tool in customer science and these days they’re very accessible to all sizes of dealership.  Maps are useful because they provide ANOTHER perspective on the customer relationship.  It’s quite remarkable what new actionable insights are derived by looking at map data and this article examines some of the ways dealers can put maps to work.


5. Impala Tops Sedans in Consumer Reports2014 impala

The first American sedan in 20 years to earn Consumer Reports' top score is the Chevrolet Impala.


4. Lincoln Memorial Vandalized

According to NBC Washington, green paint was splattered inside the chamber of the memorial, on Lincoln and on the floor around it.


3. Spain Train Crash Kills at least 80

A train derailed in Northwest Spain on Wednesday, killing at least 80 people and injured over 100 more. The crash was said to be one of Europe's worst train accidents.


2. 20 Ridiculous Questions Regular People Ask Google

When we have questions — from daily curiosities to deepest doubts — Google has answers.


1. TGIF: Funny Facts about the Owl

Through brilliant and insightful narration, we learn a couple of things about the owl.



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!

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