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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Top Ten Blogs And News For Auto Dealers: August 5th-9th

auto newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Shark Week, Ford CEO, and consumer science.


 

10. Shark Week’s Guerilla Marketing

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week!

 

9. Don’t Like Political Rumors in Thailand or You’ll Go to Jail!

The Washington Post reports that Thai police are investigating four people, including a public TV channel journalist, for “causing panic” by posting Facebook updates suggesting that people in capital city Bangkok should prepare for a military coup.

 

8. This Ad Exec Quit His Job in Disgust Over Oreo’s Super Bowl Tweetoreo in the dark

All 13 Ad executives involved in the Oreo tweet won a Clio award for that tweet. That’s when Andre Teman, a VP of social media/digital strategy and then a VP of experience planning at Hill Holliday, tweeted that if Oreo's simple tweet won, he was quitting.

 

7. Customer Satisfaction is Dead.

Another word for satisfaction is: mediocre. How would you like to win an award for mediocrity? "We are the highest rated mediocre company in the universe!" What a joke - and not a funny one.

 

6. Customer Science in Motor Retail: 5 Actionable Insights that Every Dealer Should Have

This series of keynote articles explores how the coming together of mobile computing, innovations in customer science and advances in big data analysis are creating the perfect storm for marketers in motor retail.

 

5. The Discovery Channel is Really Upset about that Dead Shark on a NY Subway

When a dead shark was discovered in a New York City subway train Wednesday, some were quick to cry "marketing stunt."

 

4. Ford CEO Alan Mulally Explains Why Chinese Communism is ‘Fantastic’

In a Q&A with Keith Naughton and Craig Trudell for Bloomberg Businessweek's interview issue, Mulally is effusive in his praise for the party and the government in China, where Ford's sales are up massively.

 

3. Automakers Refuse to Give Up on Millennials Who Don’t Buy

Young people are buying cars at a slower rate than their parents, restrained by mounting student loan debt, the rising cost of driving and an increasing reliance on biking and public transportation.

 

2. Store’s Sales Pitch: ‘We Speak your Language’

The dealership group’s employees should reflect their communities.

 

1.Why Did the Chicken Cross the Kitchen?

You’ll have to watch this video to find out! TGIF!

 

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Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettyc on Twitter for daily updates on auto industry news!

 

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