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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Top Ten Blogs And News For Auto Dealers: August 5th-9th

auto newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Shark Week, Ford CEO, and consumer science.


 

10. Shark Week’s Guerilla Marketing

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week!

 

9. Don’t Like Political Rumors in Thailand or You’ll Go to Jail!

The Washington Post reports that Thai police are investigating four people, including a public TV channel journalist, for “causing panic” by posting Facebook updates suggesting that people in capital city Bangkok should prepare for a military coup.

 

8. This Ad Exec Quit His Job in Disgust Over Oreo’s Super Bowl Tweetoreo in the dark

All 13 Ad executives involved in the Oreo tweet won a Clio award for that tweet. That’s when Andre Teman, a VP of social media/digital strategy and then a VP of experience planning at Hill Holliday, tweeted that if Oreo's simple tweet won, he was quitting.

 

7. Customer Satisfaction is Dead.

Another word for satisfaction is: mediocre. How would you like to win an award for mediocrity? "We are the highest rated mediocre company in the universe!" What a joke - and not a funny one.

 

6. Customer Science in Motor Retail: 5 Actionable Insights that Every Dealer Should Have

This series of keynote articles explores how the coming together of mobile computing, innovations in customer science and advances in big data analysis are creating the perfect storm for marketers in motor retail.

 

5. The Discovery Channel is Really Upset about that Dead Shark on a NY Subway

When a dead shark was discovered in a New York City subway train Wednesday, some were quick to cry "marketing stunt."

 

4. Ford CEO Alan Mulally Explains Why Chinese Communism is ‘Fantastic’

In a Q&A with Keith Naughton and Craig Trudell for Bloomberg Businessweek's interview issue, Mulally is effusive in his praise for the party and the government in China, where Ford's sales are up massively.

 

3. Automakers Refuse to Give Up on Millennials Who Don’t Buy

Young people are buying cars at a slower rate than their parents, restrained by mounting student loan debt, the rising cost of driving and an increasing reliance on biking and public transportation.

 

2. Store’s Sales Pitch: ‘We Speak your Language’

The dealership group’s employees should reflect their communities.

 

1.Why Did the Chicken Cross the Kitchen?

You’ll have to watch this video to find out! TGIF!

 

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Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettyc on Twitter for daily updates on auto industry news!

 

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