We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Shark Week, Ford CEO, and consumer science.
It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week!
The Washington Post reports that Thai police are investigating four people, including a public TV channel journalist, for “causing panic” by posting Facebook updates suggesting that people in capital city Bangkok should prepare for a military coup.
All 13 Ad executives involved in the Oreo tweet won a Clio award for that tweet. That’s when Andre Teman, a VP of social media/digital strategy and then a VP of experience planning at Hill Holliday, tweeted that if Oreo's simple tweet won, he was quitting.
Another word for satisfaction is: mediocre. How would you like to win an award for mediocrity? "We are the highest rated mediocre company in the universe!" What a joke - and not a funny one.
This series of keynote articles explores how the coming together of mobile computing, innovations in customer science and advances in big data analysis are creating the perfect storm for marketers in motor retail.
When a dead shark was discovered in a New York City subway train Wednesday, some were quick to cry "marketing stunt."
In a Q&A with Keith Naughton and Craig Trudell for Bloomberg Businessweek's interview issue, Mulally is effusive in his praise for the party and the government in China, where Ford's sales are up massively.
Young people are buying cars at a slower rate than their parents, restrained by mounting student loan debt, the rising cost of driving and an increasing reliance on biking and public transportation.
The dealership group’s employees should reflect their communities.
You’ll have to watch this video to find out! TGIF!
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettyc on Twitter for daily updates on auto industry news!