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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Auto Dealers Say the Darndest Things

How to Provide the Most Positive Digital Showroom Experience

 

dealers say the darndest thingsCar buyers are spending more time online shopping for a car than ever before! According to a Polk Study, internet usage has increased significantly, with ¾ of buyers indicating they used the Internet in their car-shopping process--up from 71% in 2011.

Since your shoppers are spending more time online, why are you alienating them on your digital showroom with confusing banner ads, dreadful vehicle walk-arounds, and lousy emails?

You only have seconds, literally a blink of an eye, to impress your shoppers once they hit your site or check their email! That’s why we created this eBook, Auto Dealers Say the Darndest Things, to serve as a quick guide to  creating an always positive digital showroom experience.

 

You’ll learn valuable tips such as:

  • How to film a proper video walk-around

  • What makes your banner ads confusing

  • How to create the perfect email headline

  • and much, much more!

 

Don’t hesitate to download your COMPLIMENTARY eBook today and save yourself from saying the darndest things!

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