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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

Top Ten Blogs and Auto Industry News: 9/16-9/20

auto industry newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Toyota founding member dies, Justin Brun is under 40 and rocking it, and SEO myths.


10. Eiji Toyoda, Promoter of the Toyota Way, Dies at 100

Eiji Toyoda, who as a member of Toyota Motor’s founding family and an architect of its “lean manufacturing” method helped turn the automaker into a global powerhouse and changed the face of modern manufacturing, died on Tuesday in Toyota City, Japan, where the company has its headquarters.


9. Where do my Customers Come From?

As Google puts it, “…these days, the customer journey has grown more complex.”


8. Why Can’t I get Paid to Sit on Facebook All Day?

Social media can be very beneficial to a company’s marketing efforts, but posting memes should rarely take time-precedence over handling inbound sales opportunities.


7. Kevin Frye’s Recommended DrivingSales Executive Summit 2013 Sessions

Here are sessions that Frye deems as the most valued.


6. 5 Myths to Better Google Organic Ranking Busted

In a recent interview with the Google Search Quality Team, they dish their experiences and knowledge about what impacts reach ranking and reveal a couple of tips on what you shouldn’t be doing.


5. Food Expired? Don’t be so Quick to Toss it

Most consumers mistakenly believe that expiration dates on food indicate how safe the food is to consume, when these dates actually aren't related to the risk of food poisoning or food borne illness.


4. HookLogic Named to’s Certified Provider Program

Two HookLogic solutions will be made available to members via the Certified Provider Program.


3. 40 Under 40: Justin Brunjustin brun

Justin Brun's success at using the Internet to generate sales for Acton Toyota of Littleton has earned him high marks and some hassle from Toyota.


2. The Rise of the Brand Advocate

Brand advocates are defined as individuals that promote and embody a brand’s core values and ethics. External agents promoting a brand not only result in boosted sales and awareness for a company, but they are 50% more influential than the average customer.


1. Adding Sound to Stock Videos Doesn’t Make them Any Less Awkward

Stock footage is weird, isn't it? It never looks quite right. Even though they supposedly filmed real people, it never actually seems like it. It's also generally silent, and this video from Getty Critics proves that might be a good thing.


Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!


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