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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Top Ten Blogs and Auto Industry News: 9/16-9/20

auto industry newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Toyota founding member dies, Justin Brun is under 40 and rocking it, and SEO myths.


 

10. Eiji Toyoda, Promoter of the Toyota Way, Dies at 100

Eiji Toyoda, who as a member of Toyota Motor’s founding family and an architect of its “lean manufacturing” method helped turn the automaker into a global powerhouse and changed the face of modern manufacturing, died on Tuesday in Toyota City, Japan, where the company has its headquarters.

 

9. Where do my Customers Come From?

As Google puts it, “…these days, the customer journey has grown more complex.”

 

8. Why Can’t I get Paid to Sit on Facebook All Day?

Social media can be very beneficial to a company’s marketing efforts, but posting memes should rarely take time-precedence over handling inbound sales opportunities.

 

7. Kevin Frye’s Recommended DrivingSales Executive Summit 2013 Sessions

Here are sessions that Frye deems as the most valued.

 

6. 5 Myths to Better Google Organic Ranking Busted

In a recent interview with the Google Search Quality Team, they dish their experiences and knowledge about what impacts reach ranking and reveal a couple of tips on what you shouldn’t be doing.

 

5. Food Expired? Don’t be so Quick to Toss it

Most consumers mistakenly believe that expiration dates on food indicate how safe the food is to consume, when these dates actually aren't related to the risk of food poisoning or food borne illness.

 

4. HookLogic Named to Dealer.com’s Certified Provider Program

Two HookLogic solutions will be made available to Dealer.com members via the Certified Provider Program.

 

3. 40 Under 40: Justin Brunjustin brun

Justin Brun's success at using the Internet to generate sales for Acton Toyota of Littleton has earned him high marks and some hassle from Toyota.

 

2. The Rise of the Brand Advocate

Brand advocates are defined as individuals that promote and embody a brand’s core values and ethics. External agents promoting a brand not only result in boosted sales and awareness for a company, but they are 50% more influential than the average customer.

 

1. Adding Sound to Stock Videos Doesn’t Make them Any Less Awkward

Stock footage is weird, isn't it? It never looks quite right. Even though they supposedly filmed real people, it never actually seems like it. It's also generally silent, and this video from Getty Critics proves that might be a good thing.

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Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!

 

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