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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Top Ten Blogs and Auto Industry News: 9/16-9/20

auto industry newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Toyota founding member dies, Justin Brun is under 40 and rocking it, and SEO myths.


10. Eiji Toyoda, Promoter of the Toyota Way, Dies at 100

Eiji Toyoda, who as a member of Toyota Motor’s founding family and an architect of its “lean manufacturing” method helped turn the automaker into a global powerhouse and changed the face of modern manufacturing, died on Tuesday in Toyota City, Japan, where the company has its headquarters.


9. Where do my Customers Come From?

As Google puts it, “…these days, the customer journey has grown more complex.”


8. Why Can’t I get Paid to Sit on Facebook All Day?

Social media can be very beneficial to a company’s marketing efforts, but posting memes should rarely take time-precedence over handling inbound sales opportunities.


7. Kevin Frye’s Recommended DrivingSales Executive Summit 2013 Sessions

Here are sessions that Frye deems as the most valued.


6. 5 Myths to Better Google Organic Ranking Busted

In a recent interview with the Google Search Quality Team, they dish their experiences and knowledge about what impacts reach ranking and reveal a couple of tips on what you shouldn’t be doing.


5. Food Expired? Don’t be so Quick to Toss it

Most consumers mistakenly believe that expiration dates on food indicate how safe the food is to consume, when these dates actually aren't related to the risk of food poisoning or food borne illness.


4. HookLogic Named to’s Certified Provider Program

Two HookLogic solutions will be made available to members via the Certified Provider Program.


3. 40 Under 40: Justin Brunjustin brun

Justin Brun's success at using the Internet to generate sales for Acton Toyota of Littleton has earned him high marks and some hassle from Toyota.


2. The Rise of the Brand Advocate

Brand advocates are defined as individuals that promote and embody a brand’s core values and ethics. External agents promoting a brand not only result in boosted sales and awareness for a company, but they are 50% more influential than the average customer.


1. Adding Sound to Stock Videos Doesn’t Make them Any Less Awkward

Stock footage is weird, isn't it? It never looks quite right. Even though they supposedly filmed real people, it never actually seems like it. It's also generally silent, and this video from Getty Critics proves that might be a good thing.


Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!


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