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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Top Ten Blogs and Auto Industry News: 9/23-9/27

top ten auto newsActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Ford buys a startup, the new Corvette, and the Australian Opel.


10. Ford Buys Software Startup Livio

Ford Motor Co. is acquiring Livio, a Michigan-based company whose software allows drivers to connect with their smartphone applications.


9. Nissan Delivering Versa Notes in an Amazon Box

To create buzz for the Versa, which went on sale this summer without a major national ad campaign, Nissan is giving $1,000 gift cards to the first 100 customers who buy the Versa Note through an link to a Nissan dealer.


8. Employee Loyalty: Is there a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire life for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become non-existent?


7. Healthy Habits = Higher Profitability

A healthy workplace means much more than occupational health and safety.  A healthy workplace starts with healthy habits.  All behavior has consequences and the negative consequences cost dealers profitability.  It’s easy to recognize an unhealthy work environment by its low employee morale, poor retention, high absenteeism, and increased conflicts.  Financially, dealers suffer decreased profitability due to low productivity and higher benefit cost. Learn how to build healthy habits!


6.  The New Corvette’s Oldster Problem

corvette cy

The Corvette is perhaps the most storied sports car in the history of American motoring,
which is why the debut of the latest model — the seventh generation of the car, known as the C7 — is a Big Automotive Deal.


5. Goodbye Australian Opel

After exactly one year and one day after officially entering the Australian market, General Motors’ European brand Opel has announced it will be closing its doors in The Land Down Under effective immediately.


4.Context is King

In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct. It's now 2013 and Robert and Shel have the answer for where we're heading next in The Age of Context. They set it up by identifying the five forces in play: social, mobile, data, sensors and location.


3. NASA's Curiosity Rover Finds Water in Martian Soil

Water has been discovered in the fine-grained soil on the surface of Mars, which could be a useful resource for future human missions to the red planet, according to measurements made by NASA's Curiosity rover.


2. Celebrating 10th Anniversary

An open letter from the man who purchased the domain name--


1. This is How Dumb People Sound with #Overload

Justin Timberlake and Jimmy Fallon, comedy skit best friends and the human couple equivalent of a pair of colorful striped socks, teamed up yet again to shed light on a disease that's been plaguing phone-connected humans for years now: the ridiculous overuse of #hashtags



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!


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