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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Patrick BMW Offers Customer a Choice--and it Pays Off!

Patrick BMW Offers Customer a Choice--and it Pays Off!


patrick bmw live chatSales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big shift from the print-dominated medium of a few years ago.”

 All Online Shoppers Need a Choice

Due to the influx of web visitors to Patrick BMW’s website, Massarelli knew he needed to give their shoppers a choice.  “We are all about providing options to our prospects. We want to make it easy for them to contact us - whether through a phone call, an email, or a chat.”

  

                                                      

patrick bmw live chat

The sales team at Patrick BMW didn’t have the time to handle the chat requests in-house, so they opted to search for a managed solution. “No one has enough time to handle these types of chats effectively.  It takes great care and effort to respond well and our team didn’t have the time,” Massarelli said.

 

Massarelli scrutinized his selection of reputable managed chat vendors. “We went through them all. We wanted a chat provider that could chat for every department in our dealership, and we wanted a well-trained chat staff that wasn’t farmed out of the country.” Massarelli was thrilled to find that ActivEngage went above and beyond his expectations.

 

The Benefit of Managed Live Chat

Having a professional staff handle Patrick BMW’s chat makes Massarelli’s job a lot easier, “ActivEngage’s chats weed through our online prospects. They hand us serious buyers on a silver platter. These are very high quality leads and all of our departments have seen an increase in revenue - especially our service department.”

 

What’s better than having high quality leads delivered directly into your CRM? Having a vendor that keeps its promises. “Most other companies fizzle out over time, but not ActivEngage. They’re great in the way they handle chats and they just keep getting better. They are constantly improving over time and because of this, I can call ActivEngage a trusted partner in the success of Patrick BMW.”

 

 

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