CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big shift from the print-dominated medium of a few years ago.”
Due to the influx of web visitors to Patrick BMW’s website, Massarelli knew he needed to give their shoppers a choice. “We are all about providing options to our prospects. We want to make it easy for them to contact us - whether through a phone call, an email, or a chat.”
The sales team at Patrick BMW didn’t have the time to handle the chat requests in-house, so they opted to search for a managed solution. “No one has enough time to handle these types of chats effectively. It takes great care and effort to respond well and our team didn’t have the time,” Massarelli said.
Massarelli scrutinized his selection of reputable managed chat vendors. “We went through them all. We wanted a chat provider that could chat for every department in our dealership, and we wanted a well-trained chat staff that wasn’t farmed out of the country.” Massarelli was thrilled to find that ActivEngage went above and beyond his expectations.
Having a professional staff handle Patrick BMW’s chat makes Massarelli’s job a lot easier, “ActivEngage’s chats weed through our online prospects. They hand us serious buyers on a silver platter. These are very high quality leads and all of our departments have seen an increase in revenue - especially our service department.”
What’s better than having high quality leads delivered directly into your CRM? Having a vendor that keeps its promises. “Most other companies fizzle out over time, but not ActivEngage. They’re great in the way they handle chats and they just keep getting better. They are constantly improving over time and because of this, I can call ActivEngage a trusted partner in the success of Patrick BMW.”