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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Patrick BMW Offers Customer a Choice--and it Pays Off!

Patrick BMW Offers Customer a Choice--and it Pays Off!


patrick bmw live chatSales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big shift from the print-dominated medium of a few years ago.”

 All Online Shoppers Need a Choice

Due to the influx of web visitors to Patrick BMW’s website, Massarelli knew he needed to give their shoppers a choice.  “We are all about providing options to our prospects. We want to make it easy for them to contact us - whether through a phone call, an email, or a chat.”

  

                                                      

patrick bmw live chat

The sales team at Patrick BMW didn’t have the time to handle the chat requests in-house, so they opted to search for a managed solution. “No one has enough time to handle these types of chats effectively.  It takes great care and effort to respond well and our team didn’t have the time,” Massarelli said.

 

Massarelli scrutinized his selection of reputable managed chat vendors. “We went through them all. We wanted a chat provider that could chat for every department in our dealership, and we wanted a well-trained chat staff that wasn’t farmed out of the country.” Massarelli was thrilled to find that ActivEngage went above and beyond his expectations.

 

The Benefit of Managed Live Chat

Having a professional staff handle Patrick BMW’s chat makes Massarelli’s job a lot easier, “ActivEngage’s chats weed through our online prospects. They hand us serious buyers on a silver platter. These are very high quality leads and all of our departments have seen an increase in revenue - especially our service department.”

 

What’s better than having high quality leads delivered directly into your CRM? Having a vendor that keeps its promises. “Most other companies fizzle out over time, but not ActivEngage. They’re great in the way they handle chats and they just keep getting better. They are constantly improving over time and because of this, I can call ActivEngage a trusted partner in the success of Patrick BMW.”

 

 

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