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Jared Hamilton
From: Jared Hamilton
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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Patrick BMW Offers Customer a Choice--and it Pays Off!

Patrick BMW Offers Customer a Choice--and it Pays Off!


patrick bmw live chatSales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big shift from the print-dominated medium of a few years ago.”

 All Online Shoppers Need a Choice

Due to the influx of web visitors to Patrick BMW’s website, Massarelli knew he needed to give their shoppers a choice.  “We are all about providing options to our prospects. We want to make it easy for them to contact us - whether through a phone call, an email, or a chat.”

  

                                                      

patrick bmw live chat

The sales team at Patrick BMW didn’t have the time to handle the chat requests in-house, so they opted to search for a managed solution. “No one has enough time to handle these types of chats effectively.  It takes great care and effort to respond well and our team didn’t have the time,” Massarelli said.

 

Massarelli scrutinized his selection of reputable managed chat vendors. “We went through them all. We wanted a chat provider that could chat for every department in our dealership, and we wanted a well-trained chat staff that wasn’t farmed out of the country.” Massarelli was thrilled to find that ActivEngage went above and beyond his expectations.

 

The Benefit of Managed Live Chat

Having a professional staff handle Patrick BMW’s chat makes Massarelli’s job a lot easier, “ActivEngage’s chats weed through our online prospects. They hand us serious buyers on a silver platter. These are very high quality leads and all of our departments have seen an increase in revenue - especially our service department.”

 

What’s better than having high quality leads delivered directly into your CRM? Having a vendor that keeps its promises. “Most other companies fizzle out over time, but not ActivEngage. They’re great in the way they handle chats and they just keep getting better. They are constantly improving over time and because of this, I can call ActivEngage a trusted partner in the success of Patrick BMW.”

 

 

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