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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Top Ten Blogs and Auto Industry News: 10/7-10/11

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- DD15, DSES, and mistakes our brains make.


10.  DD15 Recommended Sessions with Kevin Frye

Hum along with me – “It’s the Most… Wonderful Time… of the Year!!!”


9. Inventory Photos Made Easy

In the case of inventory photos, many dealerships pay a vendor to do it simply because it won’t get done otherwise. Many enlightened dealers have recognized the cost savings by taking their own photos and have designated people to take them. Every minute you have a vehicle on your website for sale without photos is a minute in which a potential customer could see it and pass on by.

8.  DrivingSales Executive Summit

Experience brilliant speakers from in and outside the auto industry at this year’s DrivingSales Executive Summit.

7. 10 Social Media Stats Every Automotive Marketer Needs to Know

As savvy as Internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.

6. Are You Doing Your SEO Wrong?

With all the changes going on with encrypting keyword data inside of Google Analytics, there are still a lot of simple housekeeping things you can do to make sure the infrastructure and integrity of your site are legit.

5. Creating Parody Social Media Accounts Doesn’t Violate Computer Frau...

This is a strange lawsuit brought by an assistant middle high school principal who alleged that defendants (students) created social media accounts using the principal’s name and likeness. Defendants allegedly posted materials, including some which were obscene, that caused his reputation to be diminished.

4.  8 Common Thinking Mistakes Our Brains Make Every Day and How to Pre...

Get ready to have your mind blown.

3. U.S Unloads $570 Million in GM Shares

The U.S. Treasury said it sold another $570.1 million worth of General Motors common stock last month as it moved toward exiting its holdings in the company by the end of March 2014.

2. Don’t Point at Elephants

Listen up, humans. It's time you all stop feeling so superior about all that pointing you do with your highly-evolved fingers. Elephants are wise to this method of communicating, so it's probably best to keep your pointing finger away from your secret peanut stash.

1. Ylvis -- The Fox, LIVE!  

If you've been near YouTube or your Facebook feed in the past month, you've probably gottenan earful of "Gering-ding-ding-ding-dingeringeding" thanks to Ylvis' viral video for "The Fox." But Norwegian brothers Bard and Vegard Ylvisaker hadn't personally asked American audiences what the fox says until Wednesday night, when they made their television debut on "Late Night With Jimmy Fallon.”


Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettycon Twitter for daily updates on auto industry news!

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