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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Top Ten Blogs and Auto Industry News: 10/7-10/11

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- DD15, DSES, and mistakes our brains make.


10.  DD15 Recommended Sessions with Kevin Frye

Hum along with me – “It’s the Most… Wonderful Time… of the Year!!!”


9. Inventory Photos Made Easy

In the case of inventory photos, many dealerships pay a vendor to do it simply because it won’t get done otherwise. Many enlightened dealers have recognized the cost savings by taking their own photos and have designated people to take them. Every minute you have a vehicle on your website for sale without photos is a minute in which a potential customer could see it and pass on by.

8.  DrivingSales Executive Summit

Experience brilliant speakers from in and outside the auto industry at this year’s DrivingSales Executive Summit.

7. 10 Social Media Stats Every Automotive Marketer Needs to Know

As savvy as Internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.

6. Are You Doing Your SEO Wrong?

With all the changes going on with encrypting keyword data inside of Google Analytics, there are still a lot of simple housekeeping things you can do to make sure the infrastructure and integrity of your site are legit.

5. Creating Parody Social Media Accounts Doesn’t Violate Computer Frau...

This is a strange lawsuit brought by an assistant middle high school principal who alleged that defendants (students) created social media accounts using the principal’s name and likeness. Defendants allegedly posted materials, including some which were obscene, that caused his reputation to be diminished.

4.  8 Common Thinking Mistakes Our Brains Make Every Day and How to Pre...

Get ready to have your mind blown.

3. U.S Unloads $570 Million in GM Shares

The U.S. Treasury said it sold another $570.1 million worth of General Motors common stock last month as it moved toward exiting its holdings in the company by the end of March 2014.

2. Don’t Point at Elephants

Listen up, humans. It's time you all stop feeling so superior about all that pointing you do with your highly-evolved fingers. Elephants are wise to this method of communicating, so it's probably best to keep your pointing finger away from your secret peanut stash.

1. Ylvis -- The Fox, LIVE!  

If you've been near YouTube or your Facebook feed in the past month, you've probably gottenan earful of "Gering-ding-ding-ding-dingeringeding" thanks to Ylvis' viral video for "The Fox." But Norwegian brothers Bard and Vegard Ylvisaker hadn't personally asked American audiences what the fox says until Wednesday night, when they made their television debut on "Late Night With Jimmy Fallon.”


Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettycon Twitter for daily updates on auto industry news!

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