Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Top Ten Blogs and Auto Industry News: 10/21-10/25

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- Dealer Think Tank, DD15/DSES reviews, and marketing gold in new Chrysler ad.


10. Kill the Wolf

What's the common image of a salesperson? The big bad wolf.

The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.

9. DrivingSales Executive Summit 2013 Review with Kevin Frye

Kevin Frye’s FIRST ever review of DSES.

8. DD15 Review with Kevin Frye
Kevin Frye’s Semi-Annual Review of Digital Dealer 15 in Las Vegas

7. Empowering Employees to WOW without Fear
The key to the success of a program of this type is “giving them a framework within which to operate… and feedback about how they are performing within that framework.” This empowers employees to WOW customers while minimizing abuses. At the same time, it ensures that larger issues which cannot be resolved within this framework get escalated to a manager. It also helps ensure that the employee doesn’t brush the customer off without satisfying them.

6. Dealer ThinkTank Speaker Line-Up is Sure to Amaze
The Dealer ThinkTank Automotive Training & Education Conference will bring together some of the most innovative and interesting automotive professionals in the business today, and they are openly going to share their invaluable knowledge with you in a collaborative environment. Get ready to learn something!

5. The Failing State of Content Marketing
While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time... and to the world!

4. Give us the Truth
More than two thirds of consumers in the US, UK and China rate ‘honesty and transparency’ alongside price and quality when considering to buy a product or brand, according to a new report from global communications agency Cohn & Wolfe.

3. How Chrysler’s Francois Scored Marketing Gold in Will Ferrell
Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand — now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

2. Drop in Teen Driving Tracks with Teen Unemployment, HLDI Study Finds
A recent drop in teen driving likely comes down to simple economics. Young people today may want to drive just as much as they did a generation ago but simply can't afford it, a new report from the Highway Loss Data Institute (HLDI) suggests.

1. Best Halloween Costume, Yet?
A little toddler girl dressed up in an LED suit that transforms her into a precious little stick figure? What is going on? Cute is upping its game in the 21st century, and this is the new frontier of precious.



Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news or subscribe to our blog

 Unlock all of the community & features  Join Now