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Ketty Colom

Ketty Colom Digital Marketing Specialist

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Top Ten Blogs and Auto Industry News: 10/21-10/25

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- Dealer Think Tank, DD15/DSES reviews, and marketing gold in new Chrysler ad.

 

10. Kill the Wolf

What's the common image of a salesperson? The big bad wolf.

The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.


9. DrivingSales Executive Summit 2013 Review with Kevin Frye

Kevin Frye’s FIRST ever review of DSES.

8. DD15 Review with Kevin Frye
Kevin Frye’s Semi-Annual Review of Digital Dealer 15 in Las Vegas

7. Empowering Employees to WOW without Fear
The key to the success of a program of this type is “giving them a framework within which to operate… and feedback about how they are performing within that framework.” This empowers employees to WOW customers while minimizing abuses. At the same time, it ensures that larger issues which cannot be resolved within this framework get escalated to a manager. It also helps ensure that the employee doesn’t brush the customer off without satisfying them.

6. Dealer ThinkTank Speaker Line-Up is Sure to Amaze
The Dealer ThinkTank Automotive Training & Education Conference will bring together some of the most innovative and interesting automotive professionals in the business today, and they are openly going to share their invaluable knowledge with you in a collaborative environment. Get ready to learn something!

5. The Failing State of Content Marketing
While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time... and to the world!

4. Give us the Truth
More than two thirds of consumers in the US, UK and China rate ‘honesty and transparency’ alongside price and quality when considering to buy a product or brand, according to a new report from global communications agency Cohn & Wolfe.

3. How Chrysler’s Francois Scored Marketing Gold in Will Ferrell
Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand — now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

2. Drop in Teen Driving Tracks with Teen Unemployment, HLDI Study Finds
A recent drop in teen driving likely comes down to simple economics. Young people today may want to drive just as much as they did a generation ago but simply can't afford it, a new report from the Highway Loss Data Institute (HLDI) suggests.

1. Best Halloween Costume, Yet?
A little toddler girl dressed up in an LED suit that transforms her into a precious little stick figure? What is going on? Cute is upping its game in the 21st century, and this is the new frontier of precious.

 

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Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news or subscribe to our blog

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