Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Kevin Faber

Kevin Faber CEO

Exclusive Blog Posts

It’s the Most Wonderful Time of the Year… To Buy Software (Part 1)

It’s the Most Wonderful Time of the Year… To Buy Software (Part 1)

For dealerships, the holidays can be the busiest time of year. Customers are in a shopping mood, on the hunt for the perfect gifts for family, friends, and…

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

As an Internet Marketing Manager, you know how important it is to drive quality leads to your dealership through SEO, social media and paid sources. Here a…

Taking Aim at eBay Motors Tire Sales

Taking Aim at eBay Motors Tire Sales

If you’re one of the many business owners or employees in the automotive industry, this is certainly something you want to be aware of. eBay, tha…

Interview with Adam Robinson: Should You Be Hiring Based on Experience?

Interview with Adam Robinson: Should You Be Hiring Based on Experience?

Adam Robinson is the co-founder and CEO of Hireology. He sat down with DrivingSales to tell us how much weight you should really be placing on a job can…

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Think you can identify these cars from their headlights? Test your luck by taking this quiz. …

Car Dealer’s Top Closing Techniques

We are living in an era of promotion, negotiation and sales. In the ultra-competitive car selling world of the 21st century, it is not preposterous to say that sales is everything; in 2017, even the President of the United States has a strong background in selling.


As a business process and as a constant economic cycle, the act of selling is comprised of various stages. Most car dealerships split their sales process into too many process; in some cases, one person may sometimes be assigned to handle all steps of the process while in other cases members of sales teams may focus on a single stage.


The sales process always begins with product knowledge followed by lead prospecting and marketing. This involves email drip campaigns that are geared toward your target audience. The next steps involve qualifying buyers, making a proposal, overcoming objections, and closing. The final stage is the most crucial in the process; for this reason, some companies choose their car sellers to take on a dedicated closing role.


Closing Stage: What Does That Mean?


Many people believe that closing is a religion while many others consider it to be a mere formality that caps off the preceding stages of selling. Closing on a vehicle is always better when strategic planning has been conducted prior to kicking off the sales process.


Overconfident car dealers who believe that attitude is everything in relation selling tend to focus on the closing stage; however, this may not always be the best approach. Closing a sale does not have to be a battle or an exercise in psychological persuasion, it should be the smooth conclusion of an even smoother process.


Getting to closing stage will require the following:


Where are the Good Buyers?


Good car dealers are easy to find; good buyers and consumers, on the other hand, tend to hide in plain view. Identifying and reaching out to the ideal car buyers is the first challenge that car dealerships face. The role of a decision maker is not clearly defined in every household; when this is the case, car dealers must adjust their pitch so that it appeals to a prospect who is really interested.


Understanding the Needs and Interest of Your Buyers


A car dealer can easily come across as being too pushy and selfish if he or she fails to cater to the interests of their prospects. A SeneGence distributor, for example, will always try to keep prospects engaged by highlighting products that fit their lifestyles. A young and fashionable woman who enjoys the nightlife may be interested in lipstick that can look great even after a passionate kiss. An active woman who spends a considerable amount of time outdoors may be more interested in anti-aging makeup.


Not too Late, Not too Early, Just in Time


Many people say that sales is everything while many salesmen explain that timing is everything in sales. When prospects are not ready to buy, sales professionals should not rush them to closing. Be a resource of help and knowledge for them. If they need to reduce their debt before purchasing a car, don’t be afraid to recommend debt relief services to them. Most purchases are made out of necessity. To this effect, closing a sale is highly contingent upon identifying a need and presenting a solution. The timing of a sale can be advanced by means of creating a sense of urgency; this is fairly common in car sales when market conditions are rapidly changing.


Don’t Be Afraid to Ask for the Sale


Even the best car dealers selling the best cars at the most affordable prices cannot expect a high closing ratio if they do not ask for the sale. Not all prospects will show a willingness to buy; first of all, the salesman needs to know when to ask for the sale for the sale. The next step requires confidence and making the prospect feel that they are making the right choice.


In the end, closing may be a vital stage of the sales process, but it should not be treated as the only one. It is important to plan ahead and reach the closing strategically.

Great read, I believe one of the biggest mistakes sales people make is they forget to stop selling and close!

 Unlock all of the community & features  Join Now