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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

Attribution for the Modern Car Buying Journey

Attribution for the Modern Car Buying Journey

As the car buying journey continues to evolve, dealers’ attribution models need to as well. Understanding a shopper’s journey help dealers more…

Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney

Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney

The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to…

How Do Tire Sales Affect Customer Loyalty? [VIDEO]

How Do Tire Sales Affect Customer Loyalty? [VIDEO]

Doug Van Sach shares how tire sales impact customer loyalty in this video blog. …

What could Google’s move to mobile-first web do to your online presence?

What could Google’s move to mobile-first web do to your online presence?

In March 2018, Google made a change that could have a major impact on websites and how sites will rank on search engines. Google has begun “mobile-first …

Have you ever tried a Nappucino?

Have you ever tried a Nappucino?

Neither have I, but I'm curious to try one out because it has the potential to be one of the greatest productivity hacks we've ever seen.  …

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