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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

Xtime To Host Xperience: A First Of Its Kind Virtual User Summit

Xtime To Host Xperience: A First Of Its Kind Virtual User Summit

REDWOOD CITY, Calif., September 20, 2019 – Xtime clients are invited to attend Xperience, a cutting edge virtual user summit taking place entirely on…

The SMS Marketing Strategy Every Dealership Needs

The SMS Marketing Strategy Every Dealership Needs

Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data…

How Local Influencers Can Boost Your Business

How Local Influencers Can Boost Your Business

‘Live On Location’ radio shows are still a staple in Saturday morning car sales. It’s been an effective way of capturing an audience&…

7 Tips to Turn Sales Calls into Customer Appointments

7 Tips to Turn Sales Calls into Customer Appointments

More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical…

Maximizing Dollar per Unit in Operation [VIDEO]

Maximizing Dollar per Unit in Operation [VIDEO]

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships. …

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