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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

Top Two Reasons Your Call to Actions Need Clarity

Top Two Reasons Your Call to Actions Need Clarity

Have you ever gone online to search one of your cars for a customer? One they saw one a third party site and thought to yourself just how confusing we…

Where Are We With Texting?

Where Are We With Texting?

It has been well over a year since I last spoke about texting on the dealer level, but it does not seem that we have made that much progress in the co…

A Lesson in Successful Marketing from Rytec High Performance Doors

A Lesson in Successful Marketing from Rytec High Performance Doors

When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because …

How to Make Your Customers Your (Unfair) Competitive Advantage

How to Make Your Customers Your (Unfair) Competitive Advantage

            Want to get ahead (and stay ahead) of your competitors? All you need is a great product, on…

How an Entrepreneurial Approach Makes the Service Team Better

How an Entrepreneurial Approach Makes the Service Team Better

Everyone says it: “There’s no ‘I’ in ‘Team’”. It’s one of the phrases that draws eye rolls and exaspera…

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