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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

Why You Should Use Thank You Cards

Why You Should Use Thank You Cards

    Using Thank You cards in the dealership is a great way to build your culture. The cards are the best way for employees to thank…

Disruption in the Automotive Industry: How Digital is Changing Car Sales

Disruption in the Automotive Industry: How Digital is Changing Car Sales

Disruption isn’t new in the auto industry. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and extern…

Customer Scout SEO Receives “Highest Rated” DrivingSales Dealer Satisfaction Award

Customer Scout SEO Receives “Highest Rated” DrivingSales Dealer Satisfaction Award

Ranked #1 in Dealer Satisfaction, Customer Scout Automotive SEO received a top dealer satisfaction ranking in the SEO category, as determi…

5 Key Tips For Conquering More Market Share At Your Dealership

5 Key Tips For Conquering More Market Share At Your Dealership

Being a successful car dealership is much more than attracting customers, efficiency among your departments, and selling cars. Those are all the basics any…

2019 Q4 Fixed Ops Power Rankings

2019 Q4 Fixed Ops Power Rankings

Every sport has weekly Power Rankings so fans know who is currently the best in the league. They are also a great way for people to know who is improving a…

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