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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

Why Slowing Down Could Be The Key To Sustainable Growth

Why Slowing Down Could Be The Key To Sustainable Growth

Have you ever met or been that person who commits hard to something - fitness challenge, diet, new habit, routines, etc., only to come crashing down either…

Here’s Why Custom Ford Leasing Is The Best Option

Here’s Why Custom Ford Leasing Is The Best Option

Ford is one of the best brands for vans and other vehicles, so it is not a surprise that this may be your number one choice for your business. The Ford T…

Ziebart Listed in Hottest Franchise Categories of 2021 by Entrepreneur Magazine

Ziebart Listed in Hottest Franchise Categories of 2021 by Entrepreneur Magazine

TROY, Mich. (February 25, 2021) – As it gears up for another successful franchise-development year, Ziebart – the global leader …

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

Watch this webinar recording to learn some key insights that dealers can use today to streamline marketing efforts and increase market share. …

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

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