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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

River Belle Casino Blackjack Tourneys

River Belle Casino Blackjack Tourneys

River Belle online casino is offering a unique type of online blackjack tournaments. Though they are not Sit N Go, several tournaments are scheduled in a d…

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

In today's webinar, we had a great discussion with Jake Wilker, Sales Director and Judson Jones, Account Executive from Car Wars. They share…

The Key to Building a Successful Lab Revenue Cycle Management

The Key to Building a Successful Lab Revenue Cycle Management

Are you lagging behind your financial goals? If yes, then don’t worry, it’s not too late. By implementing smart solutions, you can easily accel…

Stokes Honda North Boosts Sales Volume by 45% with Modal Ecommerce

Stokes Honda North Boosts Sales Volume by 45% with Modal Ecommerce

South Carolina’s premier Honda dealer generated a dramatic lift in sales and profitability by implementing Modal's next-generation digital retail…

[Podcast] New Hire Orientation: Put Your New Hires on the Right Path

[Podcast] New Hire Orientation: Put Your New Hires on the Right Path

Discover the framework for an effective new hire orientation process you can implement at your store. In this episode of the Dealership HCM podcast, Bart a…

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