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Kevin  Root

Kevin Root Founder

Profile

Name: Kevin Root
Title: Founder
Company: Root & Associates
Phone: Private
Location: Private , Private
Summary:
An automotive tech industry veteran, Kevin has more than 25 years of automotive and digital/technology experience including automotive retail sales. In 1994 he launched the words first Ford dealership website - 9 months before Ford.com. He has held senior leadership positions with Cobalt/CDK Global, DriversSide, Dealer.com (now part of Cox Automotive) and most recently as President and COO of DrivingSales. Kevin has managed the successful delivery of numerous industry wide research studies for over 10 years. He has been recognized by JD Power and Associates as “one of the original automotive pioneers.” Today, he leads Root & Associates a market research and advisory firm specializing in the automotive industry. For more information, please visit www.root.associates

Recent Activity

Blog Posts

Kerrigan Advisors Represents El Monte Honda in its Sale

Kerrigan Advisors Represents El Monte Honda in its Sale

Kerrigan Advisors Represents El Monte Honda in its Sale – The 10th Honda Dealership Kerrigan Advisors Has Represented for Sale since 2015 El Monte…

KELLEY BLUE BOOK ANNOUNCES 2020 BEST BUY AWARD WINNERS

KELLEY BLUE BOOK ANNOUNCES 2020 BEST BUY AWARD WINNERS

Prestigious Annual Awards Name Kia Telluride Best New Model for 2020 IRVINE, Calif., November 20, 2019 – Following head-to-head testing, evaluatio…

Rock’s Rants: No Respect

Rock’s Rants: No Respect

It’s no secret there’s a big service technician shortage, but do you know why? It’s not because young people aren’t interested in b…

The Two Major Causes of Technology Outages at Dealerships [VIDEO]

The Two Major Causes of Technology Outages at Dealerships [VIDEO]

Erik Nachbahr shares the two major causes of outages that can disrupt a dealership's operations and how to avoid them.  …

Press Release: Inbound Phone Score Study Provides OEMs and Dealers Insight in Customer Experience

Press Release: Inbound Phone Score Study Provides OEMs and Dealers Insight in Customer Experience

Toyota & Acura Rank Highest Across Luxury and Mass Market Brands for Inbound Phone Experience Released by CallSource WESTLAKE VILLAGE, CA: 5 Nov 201…

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