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Jared Hamilton
From: Jared Hamilton
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Kheneil Black

Kheneil Black Digital Merchandising Manager

Exclusive Blog Posts

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

Hiring Experiment #1: Video Resumes

b519ebf9c9cf4f0efa8b46a8695fb5ea.jpg?t=1Ladies and Gentlemen, I do believe I will be trying something new, new to the automotive industry anyway. I'm currently looking for a digital merchandiser to add to my team and it turns out a regular resume doesn’t illustrate to me the type of personality I need.

It’s hard to show the employer what kind of attitude you possess with nothing more than a list of previous occupations. As such, for my first wave (hopefully the only wave) of applicants I have asked to put together a 90 sec. video of the type of attitude, creativity, and fresh outlook they can bring to my team.

I did this because all we do in the studio can be taught and so I’m looking for a person with the right personality and attitude rather than someone with a plethora of work experience.

I also would like to help them grow vertically within the company so having them make a video would shine more light on how well they can fit in and how willing they are to grow within the company.

This could also become a new trend, who knows? I put this question to you, are video resumes a good idea or is there major flaws I’m not seeing with this new approach. Lastly, I would like to know who is willing to try it and share their outcome with me.

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