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Jared Hamilton
From: Jared Hamilton
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Kheneil Black

Kheneil Black Digital Merchandising Manager

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Hiring Experiment #1: Video Resumes

b519ebf9c9cf4f0efa8b46a8695fb5ea.jpg?t=1Ladies and Gentlemen, I do believe I will be trying something new, new to the automotive industry anyway. I'm currently looking for a digital merchandiser to add to my team and it turns out a regular resume doesn’t illustrate to me the type of personality I need.

It’s hard to show the employer what kind of attitude you possess with nothing more than a list of previous occupations. As such, for my first wave (hopefully the only wave) of applicants I have asked to put together a 90 sec. video of the type of attitude, creativity, and fresh outlook they can bring to my team.

I did this because all we do in the studio can be taught and so I’m looking for a person with the right personality and attitude rather than someone with a plethora of work experience.

I also would like to help them grow vertically within the company so having them make a video would shine more light on how well they can fit in and how willing they are to grow within the company.

This could also become a new trend, who knows? I put this question to you, are video resumes a good idea or is there major flaws I’m not seeing with this new approach. Lastly, I would like to know who is willing to try it and share their outcome with me.

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