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Kolbe Meier

Kolbe Meier CEO

Exclusive Blog Posts

Get Parts and Accessories Online!

Get Parts and Accessories Online!

Are you fond of collecting guns for prestige or do you need guns for your safety because you prioritize safety than anything? But to protect these guns you…

Take Your Dealership's Social Media to the Next Level

Take Your Dealership's Social Media to the Next Level

Is your dealership having trouble growing its social media presence? You're not alone. Car dealers aren't exactly known for having a large followin…

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

In today's webinar, we had a great discussion with Jake Wilker, Sales Director and Judson Jones, Account Executive from Car Wars. They share…

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The Key to Building a Successful Lab Revenue Cycle Management

Are you lagging behind your financial goals? If yes, then don’t worry, it’s not too late. By implementing smart solutions, you can easily accel…

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Stokes Honda North Boosts Sales Volume by 45% with Modal Ecommerce

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The Top 4 Reasons BDCs Fail To Reach Their True Potential

The Top 4 Reasons BDCs Fail To Reach Their True Potential

 

  • 1. The Wrong BDC manager at the helm.

As with any company or team, we all know that it starts at the top.  The manager is the leader and driver of overall performance. A skilled and talented manager knows what processes, policies and procedures need to be in place in order to achieve maximum productivity. 

  • They are a skilled coach, trainer, and leader. They understand how to select and assemble the right team and they have the critical skills needed to drive results from each team member.

Do you have the right leader in your BDC?

 

  • 2. Lack of consistent training and coaching.

One of most important factors of a successful BDC team is the constant training and coaching of your agents. This is critical for building the skills that lead to a higher number of appointments created.

  • If you’re going to build your BDC into a proficient, high performing profit center, training has to be the cornerstone of your efforts. 

Are you conducting daily training and coaching sessions with your team?

 

  • 3. Lack of Key Performance Indicators to measure performance.
  • If you don’t measure it, you can’t manage it and if you can’t manage it, you can’t improve it. Based on the last 100 audits we conducted, the average BDC is tracking less than 4 KPIs.

How many KPIs is your BDC team tracking?

 

  • 4. No specific policies, procedures or job description.
  • In sports, if you don’t have a “game plan” or “playbook”, it’s difficult for each player to understand their assignment and responsibilities in each play.  The same applies to a BDC. Your team must understand their position and duties.

  • A detailed job description is crucial for setting proper expectations and establishing minimum standards. An established set of policies and procedures help build structure and govern the department. Without this, it becomes difficult to hold your team accountable.

Does your  BDC team clearly understand the "game plan" and their role in that plan?

 

If you want to take your BDC to a new level of productivity in 2019, then addressing these 4 critical issues has to be a top priority.

The will to WIN is only exceeded by the will to PREPARE.

Are you prepared for 2019?

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