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Jared Hamilton
From: Jared Hamilton
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Kristen Judd

Kristen Judd CAO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.  Innovation, technology and connectivity continue to advance at lightning speed.  Consumers are online, on smart phones, on social networks, on review sites, on tablets and devices, sharing information with one another and trusting advertising less and less.  Businesses, including automobile dealers, have the challenge of keeping up with changing consumer behavior and the shifting digital landscape while trying to create marketing that cuts through the clutter and connects with prospects in a way that leads to traffic, conversions, sales and retention.  It is a tall order.

There is intense focus on technology, but we must never lose sight of the fact that people do business with people, and most people would rather do business with people they like.  Harnessing technology to do the heavy lifting and then allowing the human relationships to take over is where the magic happens.  In the dealership world, this requires the intersection of people, process, technology, timing and message.  Operations and sales objectives should not become detached from the marketing messages or the “story” of your business.

I’ve been thinking about this lately.  At 3 Birds, we’re building a company and a community.  We strive to develop industry leading marketing software, design tier-1-quality creative, create effective marketing strategies, provide attentive account management and customer support, and to expand our customer base.  Each department plays an important role in the success of our company, but as is often said in startup circles, no matter what position a team member occupies, we’re all in sales.  Together, each and every 3 Birds employee represents our company and what we stand for to the outside world – to current customers, prospective customers, vendor-partners, the community and even to friends and family members.  With this in mind, we’re in the midst of a very interesting exercise.  Every single 3 Birds staff member has been asked to record their 60-90 second “elevator pitch” that they would give in response to the question, “So what does 3 Birds do?”  I am eager to view the videos because I think that they will offer a great deal of insight into the different perspectives that each of our team members bring and what 3 Birds means to them as well as potentially revealing knowledge gaps that need to be filled. 

What would your staff say if asked to deliver an elevator pitch about your dealership?  Of course, you sell and service vehicles, but how would they articulate the unique value proposition that makes buying or servicing at your dealership better than the competition?  How would your receptionist answer the question?  What would someone in accounting say?  Would the fact that your dealership has been family owned for three generations be mentioned?  Do you think that you would be surprised by some responses?   

Kristen Judd is co-founder and president of 3 Birds Marketing. She is passionate about bringing top-quality, concierge-level service to each of 3 Birds’ clients; she is also a Virgo and is single-handedly responsible for keeping Starbucks in business. Kristen can be reached via email at kristen@3birdsmarketing.com, on Twitter at @kwjudd, and on LinkedIn

Eric Miltsch
Kristen - I can relate to this topic so much. I'm also a huge believer that part of your own success with building a successful company and community (around 3 Birds) has been your ability to simply be a down to earth, approachable person first. I commend what you and Layton have done - along with the team you've assembled as well. And by doing so, you're helping make that "sales" process an easier and more enjoyable one. Keep it up...

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