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Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
CHAPEL HILL, North Carolina (July 17, 2014) – Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately.
Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, Marcotte served as Senior Vice President of Marketing for the company, leading the eCommerce department and AutoUSA lead distribution network from unprofitability to several consecutive years of profitability and growth. His previous roles with AutoNation included Senior Vice President of eCommerce, Vice President of New and Used Vehicle Operations, e-Commerce and other Retail Operations.
With over 25 years of automotive experience, Marcotte is a highly sought-after speaker for his thought leadership and experience in revolutionary product and service development. As Director of Operations at Driver's Mart Worldwide, Inc., he oversaw areas including product sourcing, information technology, and operating standards. Before Driver’s Mart, Marcotte helped launch Toyota Motor Corp.'s Lexus Division and pioneered the automaker’s Certified Pre-Owned Car program—the first of its kind in the industry.
In his advisory role at 3 Birds, Marcotte brings a passion for ongoing digital development and exploring new avenues for strengthening customer retention and loyalty. “I am excited to join a group of talented leaders who are shifting the industry landscape with a dealer-centric focus and leading-edge technology,” says Marcotte. “3 Birds’ line of digital solutions enables dealers to connect with consumers in a modern, relevant, and lasting way."
3 Birds Marketing founders Layton and Kristen Judd are honored to welcome Marcotte as a board member. “We have known Gary as a colleague and friend for years, and we’ve been looking for a way to utilize his vast experience at 3 Birds,” says Layton Judd, President & CSO. “With our recently-launched Fixed Operations Retention Suite and the upcoming updates to our all-in-one digital marketing platform, it’s the perfect time to welcome Gary to the nest.”
About 3 Birds Marketing
3 Birds is the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space. Through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience, 3 Birds helps dealerships engage and convert modern digital consumers into loyal customers. 3 Birds is an actively certified WBE through WBENC and NWBOC. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. Visit www.3birdsmarketing.com to learn more.