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Kristen Judd

Kristen Judd CAO

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Scion Selects 3 Birds to Energize its Dealer Communications Program


All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in translating Scion’s Tier 1 branding principles and marketing and advertising support to the Tier 3 level. 3 Birds is responsible for all major elements of the communications program, including creative and content asset development, responsive web design technology, and easy email sending and tracking to further Scion’s goals of continuous innovation, dealership support, development, and growth.

3 Birds has been involved with the development of the new engagement newsletter from the beginning, working to create Scion Showroom visual assets and a responsive, heavily-visual tiled design that provides an optimized layout on any device. An in-house team of dedicated content writers is also working with Scion representatives to create engaging, actionable articles that inform dealers about national branding initiatives, brand-sponsored events, and other OEM-focused elements for use in connection with dealership sales and marketing efforts.

The new partnership is an opportunity for 3 Birds to showcase the scalability of its industry-leading customer demand and retention platform, the Wire, while highlighting its ability to produce Tier 1 quality content. Robust analytics capabilities provide easy tracking of audience, messaging volume, click engagement, and more.

“We are honored to have been selected by Scion for this important project," said 3 Birds CEO Kristen Judd. "Scion is a youthful, energetic brand that will be attracting even more attention in the next few years, so it is essential that its communications with the dealer body and the field reflect and equip the dealers with the information they need to sell more vehicles."

"We were first attracted to 3 Birds because of its fresh approach and deep roots in Tier 3," remarked Ruslan Polinovsky, Scion Regional Marketing Manager, "and the results have confirmed our selection. The level of engagement with our dealers has increased significantly and we now have a monthly communication piece that captures the Scion tone, both visually and in the written content."

The Scion Showroom is for internal use by Scion and its dealers. For further information on the 3 Birds digital platform and account services, visit

About 3 Birds Marketing, LLC 

3 Birds Marketing is a WBENC-certified provider of software-assisted marketing solutions, reporting and analytics, and consulting and training focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. Visit to learn more.

About Scion

Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd. With a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, the premium micro-subcompact iQ and the xD urban subcompact 5-door, Scion offers distinctive vehicles that reflect owners' passions and aspirations. Scion also appeals to a youthful audience by offering a simple, no haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit

Media Contacts:

Kristen Judd


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