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Industry veteran heads development of industry-leading analytics and reporting platform
Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van Sach as its new Vice President of Analytics & Insight, effective immediately.
Van Sach will lead an expanding Analytics & Insight team in developing intuitive analytics and reporting tools to enhance 3 Birds’ comprehensive marketing solutions. Drawing on the company’s extensive database of automotive consumer behavioral data, the Analytics & Insight team will empower 3 Birds’ clients and their dedicated account strategists to make more effective marketing decisions and maximize customer lifetime value.
Van Sach previously served as Vice President of Strategy & Analytics for DMEautomotive, where he designed innovative marketing programs and evaluated marketing performance for some of the country’s largest automotive manufacturers and aftermarket retailers. He played an instrumental role in fostering a greater understanding of consumer behavior and ultimately driving higher levels of customer loyalty.
Prior to DMEa, Van Sach introduced the first CRM insights and analysis program at Dick’s Sporting Goods and directed online marketing strategy for Galyans Sports and Outdoor.
“I’m excited to apply new insights and programs to 3 Bird’s vast amount of information about the modern automotive customer’s digital footprint,” said Van Sach. “There is an opportunity to create a better understanding of digital impact on vehicle purchase decisions, and 3 Birds will be the leader in pushing this area of the industry forward.”
“Doug was a natural fit for our mission of positioning our clients at the tier 1, tier 2, and tier 3 levels to go beyond ROI and apply new metrics for measuring and increasing marketing effectiveness,” said 3 Birds CEO Kristen Judd. “His contributions will provide our clients and strategists with a firm foundation for effectively targeting and retaining today’s car-buyer through consumer-directed, content-driven marketing solutions.”
For further information on the 3 Birds digital platform and support services, visit http://www.3birdsmarketing.com/.
About 3 Birds Marketing
3 Birds is the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space. Through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience, 3 Birds helps dealerships engage and convert modern digital consumers into loyal customers. 3 Birds is an actively certified WBE through WBENC and NWBOC. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. Visit www.3birdsmarketing.com to learn more.