Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
kurt kubicki

kurt kubicki VP Marketing

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Staying on the 'Road to the Sale'


An in-depth report based on interviews with 250,000 customers of more than 250 dealerships tells us customers most often walk without buying because we wandered off or away from our Road to the Sale.


We’d like to believe customers’ excuses for not buying – “It’s not in my budget” or “I'll be back tonight with my wife" – but the facts say differently.


A report by an Unsold Research Call Center found that 27% of customers who left without buying did so for reasons within dealership management control. Ouch!


Here’s what real customers said about why they left a dealership without buying:


•           Rude and disrespectful treatment by sales personnel

•           Sales staff not being knowledgeable about product or

financing information

•           Appointments not kept by the proper sales staff member that customer was expecting to meet with

•           Condescending attitude and not working directly with or talking to a female when a male was present with her

•           Not being respectful of customers’ time by back and forth communication with sales desk manager

•           Manager who took a turn seen by the customer as rude or too pushy and lacking empathy


Without commitment to (and accountability for) following your Road to the Sale with every up, the entire sales process falls apart. How is yours? Here’s what research tells us are the most frequent missteps:


·         The product presentation

·         The demo drive

·         The service introduction and walk

·         The manager TO interview


Take detours on this road at your own risk. Want to know more about improving sales, be-backs and decreasing third-party leads, click for the report, “An Auto Dealer’s Guide to Outselling the Competition.” 

Chris Costner
Kurt, great post. It all boils down to the process of the road to the sale as you say. It doesn't matter how the dealership staff feels everything went. The customer's perception is everything. It's a process that is so easy and yet is made so hard day in and out. Thanks for sharing.
kurt kubicki
So true Christopher, one of the problems that we see constantly is that we are so used to the process in our business, that it is easy to overlook it, and cut corners. It reminds me of what Vince Lombardi said about playing every down like it was that one play in the game that was going to change the outcome of the game. Unfortunately there are about 165 plays in a game, and we need to have our head in them all, and play hard on every one....

 Unlock all of the community & features  Join Now