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Kyle Reyes

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Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Do Unto Others...

By Kyle Reyes

 

Shirley Anita Chisholm once said "Service is the rent we pay for the privilege of living on this earth."

 

This week marks a very sacred week for Christians across the globe.  But regardless of WHAT your religion is...any celebration of any faith in an opportunity for ALL of us to stop and take stock of our lives.  Are we givers or are we takers?  Are we making this world a little bit of a better place?

 

We had the privilege of bringing together three VERY unique local companies for one great cause last week.

 

Always Best Senior Care Services of Central Connecticut is one of our newer clients.  And one of our goals with them is to launch monthly "Make a Senior Smile" campaigns to try and give back to the community.  So when we got a call about this opportunity...we couldn't pass it up.

 

Turns out a couple in their 90's once had an award-winning garden...but it's fallen into disrepair.  No longer able to take care of it, they sit by the window every day gazing out...wishing they could bring it back to it's original beauty.

 

Enter: Make a Senior Smile.

 

We saw a wonderful opportunity to partner up three wonderful clients - Always Best Senior Care Services of Central Connecticut, Bettylou's Gardening, and Monaco Ford of Glastonbury - to give back to a wonderful couple.

 

Click here to watch the video that will warm your heart.

 

Sometimes outrageous marketing can be as simple as doing something that YOU think of as ordinary.  I can tell you this - David and Frances sure thought the selfless acts of this group were outrageous.

 

Three incredible small businesses.  Two seniors in need of a smile.  One act of love.

 

Happy Easter.  Don't forget to make a senior smile today and every day.

 

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Written by Kyle Reyes1a7dc7bcbfb3dea1720640fa2f071200.jpg?t=1

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+, Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.

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