We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
One of the television stations I worked for had four meetings EACH DAY.
The meetings were wildly productive (sarcasm, anyone?). Everyone would sit around and complain, then proceed to bash each other and shoot unique ideas down.
Ultimately, an overpaid member of middle management would prevail with his "story idea" - that he ripped right out of the local newspaper - thanks to a combination of our exhaustion and his scare tactics.
It doesn't just happen in newsrooms. It happens in car dealerships, offices and board rooms across the country.
"Did you see what the competition is doing? Why aren't WE doing that?".
Oh. That makes sense. Let's be unique by copying what they are doing. Good. And then everyone wonders why nobody stands out.
Each day, our team at The Silent Partner Marketing wakes up and goes to war. We battle to make our clients stand out. We help others to differentiate in a society that rewards mediocrity and penalizes creativity.
On June 1, The Silent Partner Marketing is moving it's offices and studio to a unique old mill to inspire creativity. With that being said, I don't believe in unnecessary meetings. But I do believe in growing together. And continuing education. And pizza and beer.
So once a week, our team is going to get together in our new location for a bite, a brew and a brainstorming session. We'll discuss current projects and initiatives, upcoming events, opportunities for growth, cross-promotional marketing and different educational topics that pertain to what we're working on for our clients.
I know, I know. The HR people reading this are flipping their lids right now.
"Is he suggesting that we provide pizza and beer for all of our employees every week?"
No, I'm not.
Just the creative employees who your stifling, jaded, overbearing and overpaid middle management has been squashing the souls of for the past God knows how many years. The hell with the rest of them.
Grab a case of local beer and some pizza and watch what happens when you open Pandora's Box of creativity.