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Kyle Reyes

Kyle Reyes President, CEO

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Car Dealership Hole In One Marketing Fail

By Kyle Reyes


Talk about a choke on the green.

Hear the story last week about the car dealership at the center of a dispute after a charity golf tournament?

Allow me to summarize. 

Allan Ross of California thought he'd won a $66,000 Kia Sedan after he sunk a hole-in-one at the tournament.

But when he went to claim it...the dealership told him he was getting a gift certificate for $25,000 - the amount they had insured in case someone actually won.

There's a lot of pointing fingers now between Folsom Lake Kia and Ford and the insurance company - who they say should have put signage up saying the limit was $25,000.  The insurance company, of course, says they shouldn't have placed a $66,000 car at the hole.

Of course countless people have taken to social media blasting the dealership.  It seems that the dealership thinks that people actually care who was at fault.

Now they have a public relations and a reputation management nightmare on their hands.  Ironically - because they originally tried to do something good.

There are countless "reputation management" and "social media" companies out there.  But do you really think they are going to guide you through public relations nightmares like this? 
 

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