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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Cocktails, House Sales and Creative Videography

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By Kyle Reyes

I bought my first house when I was a bachelor.

And as you might expect, I turned it into the ultimate bachelor pad.

Never anticipating getting married, I dumped tens of thousands of dollars into the new house.  

Ugly siding...gone.  New siding...in.  

Extra yard space?  Adios.  Hello second patio where you could step down into a hot tub.

And don't even get me started on the man-cave that I created.

Then life threw me a curve ball and I reconnected with the girl I was in love with throughout high school.  Cue wedding bells.

The problem?  We each had our own house.

The real estate agents in the area tried to tell me what the price would be based on the comps.  But after pouring blood, sweat and tears - along with a ton of money - into the house...I wanted to be able to dictate the price a little better.

So how did I do it?  A few cocktails...a video camera...and then an open house.

Although this video was far from the quality of video work that our agency usually provides, it racked up tens of thousands of hits pretty quickly.

How did we do it?  Tell you what.  Click here to watch the video.  Then in the next blog...I'll tell you how a blog...a video...and bartending at an open house helped sell it and save the bottom line.

Here's the big question - what's your dealership doing that's outside the box to sell vehicles?  Are you incorporating videography or blogging?  What about some cross-promotional marketing?  What sets YOUR dealership apart?

 

So tell me - how are YOU marketing in the digital age?   

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