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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Cocktails, House Sales and Creative Videography

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By Kyle Reyes

I bought my first house when I was a bachelor.

And as you might expect, I turned it into the ultimate bachelor pad.

Never anticipating getting married, I dumped tens of thousands of dollars into the new house.  

Ugly siding...gone.  New siding...in.  

Extra yard space?  Adios.  Hello second patio where you could step down into a hot tub.

And don't even get me started on the man-cave that I created.

Then life threw me a curve ball and I reconnected with the girl I was in love with throughout high school.  Cue wedding bells.

The problem?  We each had our own house.

The real estate agents in the area tried to tell me what the price would be based on the comps.  But after pouring blood, sweat and tears - along with a ton of money - into the house...I wanted to be able to dictate the price a little better.

So how did I do it?  A few cocktails...a video camera...and then an open house.

Although this video was far from the quality of video work that our agency usually provides, it racked up tens of thousands of hits pretty quickly.

How did we do it?  Tell you what.  Click here to watch the video.  Then in the next blog...I'll tell you how a blog...a video...and bartending at an open house helped sell it and save the bottom line.

Here's the big question - what's your dealership doing that's outside the box to sell vehicles?  Are you incorporating videography or blogging?  What about some cross-promotional marketing?  What sets YOUR dealership apart?

 

So tell me - how are YOU marketing in the digital age?   

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