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Looks like Google is at it again.
Another major algorithm update has come down, and although Google hasn't "named" it yet...it's being dubbed "Google Pigeon" by Search Engine Land. Why? Presumably because they are Search Engine Land so they can name whatever they want...
Anyway, here's the basics behind it. The update specifically targets local search results rankings in US English results.
Google tells Search Engine Land that it ties into deeper searches and is meant to improve distance and ranking parameters, which should help make local searches more accurate.
The update officially rolled out on July 24.
Let's look a little more closely at what it means.
Prior to the update, when searching for something local, you'd see carousel results first followed by organic results. With this change, you'll actually see directories showing up in some of the results below the carousel. For example, you'll see sites like Trip Advisor and Open Table. Tech-savvy restaurant managers are popping bottles of champagne as you read.
What does it mean for you? Make sure you "own" your location and have all of the correct info about your business listed. And as always, content, content, content! Google continues to want to see unique, relevant and fresh content on your website.