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From: Jared Hamilton
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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Google Unleashes Another Animal...

Looks like Google is at it again.

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Another major algorithm update has come down, and although Google hasn't "named" it yet...it's being dubbed "Google Pigeon" by Search Engine Land.  Why?  Presumably because they are Search Engine Land so they can name whatever they want...

Anyway, here's the basics behind it.  The update specifically targets local search results rankings in US English results.

Google tells Search Engine Land that it ties into deeper searches and is meant to improve distance and ranking parameters, which should help make local searches more accurate.

The update officially rolled out on July 24.

Let's look a little more closely at what it means.

Prior to the update, when searching for something local, you'd see carousel results first followed by organic results.  With this change, you'll actually see directories showing up in some of the results below the carousel.  For example, you'll see sites like Trip Advisor and Open Table.  Tech-savvy restaurant managers are popping bottles of champagne as you read.

What does it mean for you?  Make sure you "own" your location and have all of the correct info about your business listed.  And as always, content, content, content!  Google continues to want to see unique, relevant and fresh content on your website.

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