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From: Jared Hamilton
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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Google Unleashes Another Animal...

Looks like Google is at it again.

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Another major algorithm update has come down, and although Google hasn't "named" it yet...it's being dubbed "Google Pigeon" by Search Engine Land.  Why?  Presumably because they are Search Engine Land so they can name whatever they want...

Anyway, here's the basics behind it.  The update specifically targets local search results rankings in US English results.

Google tells Search Engine Land that it ties into deeper searches and is meant to improve distance and ranking parameters, which should help make local searches more accurate.

The update officially rolled out on July 24.

Let's look a little more closely at what it means.

Prior to the update, when searching for something local, you'd see carousel results first followed by organic results.  With this change, you'll actually see directories showing up in some of the results below the carousel.  For example, you'll see sites like Trip Advisor and Open Table.  Tech-savvy restaurant managers are popping bottles of champagne as you read.

What does it mean for you?  Make sure you "own" your location and have all of the correct info about your business listed.  And as always, content, content, content!  Google continues to want to see unique, relevant and fresh content on your website.

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