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One, two, three into the four...this blog contains a rap video...and lots, lots more.
I received a ton of feedback last week after sharing a blog about how I gave my real estate agent a little boost in marketing when it came to selling my house by creating a video.
Here's what it comes down to - content marketing.
How are you nurturing your leads and prospects? Are you constantly providing them value?
In this digital age, you have leads that you don't even know you have yet - eyeballs that are watching what you are doing and digesting your content.
That content shouldn't always be a sales pitch. Sell people on the value of why they should do business with you by constantly providing them engaging content.
I have exponentially more eyeballs on my brand on Facebook through my personal page than I do through the business page...and it's driven massive amounts of business. The best part? I NEVER sell on my personal page.
And that, my friends, is why I used a special video to make a little family announcement.
No sales pitch. No special offer. Just engaging content.
Content that left many people asking...who the hell made that video and how can we hire them?
Watch the video. Share the video. But most of all...enjoy. Because it's a miracle my wife didn't kill me for making her take part in this piece of outrageous marketing.