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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

The Friendly's Ice Cream Marketing Lesson

 

Friendly's Ice Cream Marketing Fail

Last summer, Friendly's restaurants - a chain based here in New England and known for their great ice cream and KILLER peanut butter sauce - launched a new campaign.

They ran a series of radio ads - no doubt spending gobs of money - to tell people they had screwed up.

They talked about how over the years, they'd lost their way...and let the service slip.

They asked people to come back and give them another chance.

But they made a mistake.  They were all talk.

We've gone back countless times - but not because of their marketing.  We've gone back because their peanut butter sauce is like crystal meth.

They talked the talk...but didn't walk the walk.

That would be a marketing fail.

Perhaps they should have taken an approach sort of like this:

"Here at Friendly's, we know our service sucks.  What do you expect when the average tip on the tab for a family of four is $2?  But quit your complaining.  We know we've got the best ice cream ever.  Isn't that enough?  Where else can you feed your whining, spoiled brats and both parents for under $20 and let them launch waffle cones filled with fudge across the restaurant?  So cut us some slack.  Eat your ice cream and shut up about the service.  Another chain once said - 'when you're here, you're family'.  But this family wants you to quit your complaining...unless you want to help with the dishes."

If you're going to launch a marketing campaign...you'd better live it and breathe it.  If not...don't bother.

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