Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
If you've been debating whether or not to "give away the farm" to get people to "like" you on Facebook...then this policy change by Facebook should take care of that.
The social media giant tweaked some Platform Policies last week - but this is a big one.
The concept of offering access to applications or content in exchange for Likes "often done through Like-Gating" is now banned.
Check out the new policy:
You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
The changes have to be made by November 5. What does that mean for you? Better start getting creative.
What are YOU doing to grow your following?
Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Google+, Facebook and Twitter. He's the Chuck Norris of marketing. It's outrageous - we know. That's kind of the point.