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Jared Hamilton
From: Jared Hamilton
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Kyle Reyes

Kyle Reyes President, CEO

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Connecticut Ford Dealership Launches Chevy Marketing Campaign?

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In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social.

Come on - you guys know exactly what I'm talking about.  Shoving specials and inventory down the throats of Facebook followers is common practice.  Apologizing to people as a response to a lousy review is often the most time many dealerships spend on Facebook.

We decided to have a little bit of fun with one of our clients and turn that upside down.

Today, they launched their #ChevyIntervention campaign.

They've got a series of video shorts that are being dripped onto Facebook - you can see their page here.

They bought ChevyIntervention.com.  They've rolled in a remarketing campaign...along with "behind-the-scenes counseling sessions" shot with their "licensed and certified Chevy transition counselor"....that guides you through subsequent pages.

What would I do if I were the competing Chevy dealership?  Fire back, of course.  What would you do?

Check out a couple of the sample videos below.  Enjoy!

 

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