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Jared Hamilton
From: Jared Hamilton
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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Connecticut Ford Dealership Launches Chevy Marketing Campaign?

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In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social.

Come on - you guys know exactly what I'm talking about.  Shoving specials and inventory down the throats of Facebook followers is common practice.  Apologizing to people as a response to a lousy review is often the most time many dealerships spend on Facebook.

We decided to have a little bit of fun with one of our clients and turn that upside down.

Today, they launched their #ChevyIntervention campaign.

They've got a series of video shorts that are being dripped onto Facebook - you can see their page here.

They bought ChevyIntervention.com.  They've rolled in a remarketing campaign...along with "behind-the-scenes counseling sessions" shot with their "licensed and certified Chevy transition counselor"....that guides you through subsequent pages.

What would I do if I were the competing Chevy dealership?  Fire back, of course.  What would you do?

Check out a couple of the sample videos below.  Enjoy!

 

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