Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Connecticut Ford Dealership Launches Chevy Marketing Campaign?

fc35fdad8aaddda39b3725e10018aecb.jpg?t=1

In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social.

Come on - you guys know exactly what I'm talking about.  Shoving specials and inventory down the throats of Facebook followers is common practice.  Apologizing to people as a response to a lousy review is often the most time many dealerships spend on Facebook.

We decided to have a little bit of fun with one of our clients and turn that upside down.

Today, they launched their #ChevyIntervention campaign.

They've got a series of video shorts that are being dripped onto Facebook - you can see their page here.

They bought ChevyIntervention.com.  They've rolled in a remarketing campaign...along with "behind-the-scenes counseling sessions" shot with their "licensed and certified Chevy transition counselor"....that guides you through subsequent pages.

What would I do if I were the competing Chevy dealership?  Fire back, of course.  What would you do?

Check out a couple of the sample videos below.  Enjoy!

 

 Unlock all of the community & features  Join Now