Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
In our experience, dealerships across the country have forgotten that social media is actually supposed to be about being social.
Come on - you guys know exactly what I'm talking about. Shoving specials and inventory down the throats of Facebook followers is common practice. Apologizing to people as a response to a lousy review is often the most time many dealerships spend on Facebook.
We decided to have a little bit of fun with one of our clients and turn that upside down.
Today, they launched their #ChevyIntervention campaign.
They've got a series of video shorts that are being dripped onto Facebook - you can see their page here.
They bought ChevyIntervention.com. They've rolled in a remarketing campaign...along with "behind-the-scenes counseling sessions" shot with their "licensed and certified Chevy transition counselor"....that guides you through subsequent pages.
What would I do if I were the competing Chevy dealership? Fire back, of course. What would you do?
Check out a couple of the sample videos below. Enjoy!