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Kyle Reyes

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This Marketing Initiative Might Make You Cry

We're big believers in cause marketing.

But we didn't expect that our latest campaign with Monaco Ford would be so...well...difficult.

Last week, we filmed Superhero Day at the Connecticut Children's Medical Center.  We had Monaco Ford provide the "Bat Mobile" and hang out with the kids for the event.

Today, we're proud to announce that acclaimed artist Rachel Platten has partnered with us to help spread the word about these incredible little heroes...and it was a game changer for all of us.

Not long ago, Platten released a song called "The Fight Song".  It's inspired people all across the globe - including the little kids who were heard singing the song last week.  And so it became a fitting backdrop for a music video of sorts capturing all of the emotions on this special day.

The moments you're about to see may be difficult to watch.  But today isn't about the pain.  Today is about the hope.  It's about inspiration.  And it's about touching lives...and inspiring others to support the Connecticut Children's Medical Center and other incredible organizations like them.

642c73576ddfcba893b9c64c0ed28dd8.jpg?t=1​...please share it.  Let's spread the word about these little heroes.

And let's remember that sometimes cause marketing isn't about us...it's about the cause.  Yet somehow...just somehow...everybody wins.

 

 

On April 28, 2015, a team of superheroes descended upon the Connecticut Children's Medical Center. THIS is their story. Special thanks to Dave and Buster's, Monaco Ford and especially Rachel Platten for giving The Silent Partner the music rights for this video. If this video inspires you...please share it and help pay it forward. Let's show these kids our support.

Posted by The Silent Partner on Friday, May 8, 2015

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