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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

A Little Press Goes A Long Way For CT Dealership

Being a former journalist, I often preach about the need to tell stories in every way possible in this new digital age.  Yet for some reason, dealerships across the country seem to think that public relations and social media don't apply to them.

Think again.

Today, we were able to help secure national media exposure for one of our dealerships...for a decision they've made to close their dealership every Memorial Day.

Mike Monaco, one of the owners of Monaco Ford in Glastonbury, is a Marine.  Ever since he was a kid, the dealership has paid tribute to the fallen members of our military in this way.  The Monacos have a strong military history...and so to them, it was never a question.

But it's not something they have ever promoted or publicized.  For them, it's just the right thing to do.

You can imagine how the media took to the story when they found out about it.

WFSB covered it tonight, sharing it with affiliates around the country.  You can see the story here.

But it didn't stop there.  This week, Monaco Ford shared two videos to Facebook - one from last year's parade (where we insisted we film to promote their cause this year) - and one from the parade today.

The Monacos aren't afraid to take on a little controversy.  So when they heard about this "flag stomping/burning" challenge going on (where people are "challenged" to burn or stomp on the flag and upload it to Facebook), they were sickened.  Check out the video...this was their response.

It's amazing how a little public relations and a little handy video work can go a long way.  The numbers are soaring on social media...because sometimes it feels good to do the right thing.

Go check them out on Facebook and give them a share.  They deserve it.

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