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Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

A Little Press Goes A Long Way For CT Dealership

Being a former journalist, I often preach about the need to tell stories in every way possible in this new digital age.  Yet for some reason, dealerships across the country seem to think that public relations and social media don't apply to them.

Think again.

Today, we were able to help secure national media exposure for one of our dealerships...for a decision they've made to close their dealership every Memorial Day.

Mike Monaco, one of the owners of Monaco Ford in Glastonbury, is a Marine.  Ever since he was a kid, the dealership has paid tribute to the fallen members of our military in this way.  The Monacos have a strong military history...and so to them, it was never a question.

But it's not something they have ever promoted or publicized.  For them, it's just the right thing to do.

You can imagine how the media took to the story when they found out about it.

WFSB covered it tonight, sharing it with affiliates around the country.  You can see the story here.

But it didn't stop there.  This week, Monaco Ford shared two videos to Facebook - one from last year's parade (where we insisted we film to promote their cause this year) - and one from the parade today.

The Monacos aren't afraid to take on a little controversy.  So when they heard about this "flag stomping/burning" challenge going on (where people are "challenged" to burn or stomp on the flag and upload it to Facebook), they were sickened.  Check out the video...this was their response.

It's amazing how a little public relations and a little handy video work can go a long way.  The numbers are soaring on social media...because sometimes it feels good to do the right thing.

Go check them out on Facebook and give them a share.  They deserve it.

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