CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Being a former journalist, I often preach about the need to tell stories in every way possible in this new digital age. Yet for some reason, dealerships across the country seem to think that public relations and social media don't apply to them.
Today, we were able to help secure national media exposure for one of our dealerships...for a decision they've made to close their dealership every Memorial Day.
Mike Monaco, one of the owners of Monaco Ford in Glastonbury, is a Marine. Ever since he was a kid, the dealership has paid tribute to the fallen members of our military in this way. The Monacos have a strong military history...and so to them, it was never a question.
But it's not something they have ever promoted or publicized. For them, it's just the right thing to do.
You can imagine how the media took to the story when they found out about it.
WFSB covered it tonight, sharing it with affiliates around the country. You can see the story here.
But it didn't stop there. This week, Monaco Ford shared two videos to Facebook - one from last year's parade (where we insisted we film to promote their cause this year) - and one from the parade today.
The Monacos aren't afraid to take on a little controversy. So when they heard about this "flag stomping/burning" challenge going on (where people are "challenged" to burn or stomp on the flag and upload it to Facebook), they were sickened. Check out the video...this was their response.
It's amazing how a little public relations and a little handy video work can go a long way. The numbers are soaring on social media...because sometimes it feels good to do the right thing.
Go check them out on Facebook and give them a share. They deserve it.