Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Facebook Beacons For Business - Is Your Dealership Ready?

If your dealership STILL hasn't cleaned up it's act with Facebook, the time has come.  It's about to get even more competitive.

I guess one of the cool things about spending gobs of money on advertising on Facebook Dark Posts is that you get the hookup from time to time.

Today, that hookup comes in the form of free Facebook Bluetooth Beacons for some of our clients.

We've known it was coming for a while, but it's finally official. So how will it work, exactly?

When people walk into your dealership, the beacon will beam a signal to their Facebook app on their phone during their visit.  It will give them information about the business.  It encourages shoppers to like your page, check in, see their friends' recommendations and post directly to the business Facebook page.

Facebook says that the beacons don't collect any info from people or their phones or change the kind of location information Facebook receives.  Bummer for marketers, a win for consumers (if you believe it).

The potential benefits to businesses are spectacular - especially those businesses with an active and engaging social media presence.

Currently offering promos?  Specials?  VIP exclusivity for followers?  Now's a great time to start.

Don't even USE Facebook for your business?  Perhaps it's time to get your butt in gear.  Because guess what?  Your competitor is about to have one more edge over you.

If you enjoyed this post - make sure to click "follow" above so you don't miss any future pieces! If you think someone else will like it...share away!

POSTED BY

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing

 Unlock all of the community & features  Join Now