Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Kyle Reyes

Kyle Reyes President, CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Facebook Beacons For Business - Is Your Dealership Ready?

If your dealership STILL hasn't cleaned up it's act with Facebook, the time has come.  It's about to get even more competitive.

I guess one of the cool things about spending gobs of money on advertising on Facebook Dark Posts is that you get the hookup from time to time.

Today, that hookup comes in the form of free Facebook Bluetooth Beacons for some of our clients.

We've known it was coming for a while, but it's finally official. So how will it work, exactly?

When people walk into your dealership, the beacon will beam a signal to their Facebook app on their phone during their visit.  It will give them information about the business.  It encourages shoppers to like your page, check in, see their friends' recommendations and post directly to the business Facebook page.

Facebook says that the beacons don't collect any info from people or their phones or change the kind of location information Facebook receives.  Bummer for marketers, a win for consumers (if you believe it).

The potential benefits to businesses are spectacular - especially those businesses with an active and engaging social media presence.

Currently offering promos?  Specials?  VIP exclusivity for followers?  Now's a great time to start.

Don't even USE Facebook for your business?  Perhaps it's time to get your butt in gear.  Because guess what?  Your competitor is about to have one more edge over you.

If you enjoyed this post - make sure to click "follow" above so you don't miss any future pieces! If you think someone else will like it...share away!

POSTED BY

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing

 Unlock all of the community & features  Join Now