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Lachezar Stamatov

Lachezar Stamatov Writer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Building a Lasting SEO Strategy for Auto Dealers

AUTO DEALER SEOCar shoppers from all ages are no strangers to researching and buying their vehicles online. According to a Google study called Digital Drives Auto Shopping, a whopping 95% of car shoppers use digital channels as part of their research. Thus, car dealers need to be flexible, adapt and even benefit from the new way cars are being traded. Once you get your website going, there are numerous auto dealer SEO strategies you can implement to increase your visibility and, ultimately, boost your sales. Here are some of our tips.

Ensure a Great UX and UI Design

The importance of UX and UI cannot be stressed enough and yet many websites fail to implement them. Making a website that’s user friendly will attract followers naturally. This includes a few things:

  • Well-optimized landing pages;
  • Clear CTAs that lead to conversions;
  • Mobile websites optimized for different operating systems and mobile devices;

To make sure you are headed in the right direction, always A/B test any updates you plan to make. Furthermore, get real users from your target audience to use the website and give you their feedback.

Do Your On-Site SEO Right

seo laptop

The first rule of on-site SEO is that pages should always have a clear purpose Design them with the user in mind, not the search engine. Stuffing your pages with keywords is a bad idea, but your most important keyword should definitely be present in the page title and the meta description For your keyword research use Google AdWords Keyword Planner. Clean your 404 error pages. They are detrimental to your ranking. Google Webmasters Tools is the best way to identify them. For more on-site SEO tips you can check out this link (

Understand Link Building

Despite the bad rap it's gotten because of the Google Penguin update, the fact remains that link building is still one of the most successful ways to boost your rankings. It’s just that the rules of the game are different. To be considered relevant, the acquired links should not be paid for, self-submitted or a part of a link exchange. They should be placed only by the webmaster, admin or owner of the website, because that shows real endorsement to your website. And it should be in a website relevant to your industry. SEO experts are saying that the click-through rate (CTR) of a link will now play an even a bigger role. In other words, if they bring higher traffic back to your website, they will be considered more valuable than links which nobody clicks on. To make sure you get a higher CTR rate, try to establish contact with websites where your target customers are likely to visit frequently. A good example would be an auto dealer association, based in your state, or if you feel more ambitious – even .gov websites.

Produce Valuable Content

You might be tired of hearing the phrase “Content is king,” thrown around the web. So am I. But there’s a reason for it: content really IS king. Content is King Usability is Queen

Here's how to give the king his due respect:

  • Content strategy: it should revolve around topics that would be relevant to your target audience.
  • Blog at least once a week. Choose a Wordpress blog and use these plug-ins.
  • Promote your content to people in the automotive industry and get their endorsement. The only way that would happen is to produce content that actually gives them valuable information, advice, etc.
  • Author bio box: add it at the end of your articles, because people like to see who is talking and why should they trust him or her. It also puts a "face" on your article when displayed in search engines. This is proven to increase your CTR rate. You can check the tutorials on
  • Guest blogging: always be on the lookout for new opportunities to place your content. Sort of what I am doing by writing this blog post. By being an active guest blogger you are increasing your chances of acquiring back links from industry-relevant websites. It’s also important for your brand awareness and thought leadership efforts.

Use Social Media a Lot

You have produced great content, but don’t let it sit there and get stale. Reach out for influencers in your industry, join online communities of auto dealers and promote your content there. Social Media 

For example, online magazines  has very active social media accounts AND accepts guest blog posts, so definitely focus some of your efforts there. Other magazines that I would suggest you follow on Twitter include:

  • @ADMmagazine;
  • @MarketLine_Auto;
  • @USNewsCars;
  • @AutoblogNews;
  • @DealerDotCom;
  • @Automotive_News,
  • @drivingsales

If you establish a relationship with a customer, you can politely ask them to review your dealership on platforms such as Google+, Foursquare or Yelp. This is by far not an exhaustive guide, but it’s enough to get you started. Remember that the field of SEO is constantly evolving, so you should always be searching for new opportunities to keep and upgrade your ranking. Have you tried implementing any SEO strategies so far? Were you successful? Please share your experience in the comment section below.

About the author: Lachezar Stamatov is a contributor for The Lance Surety Bonds blog. He has written numerous articles and closely follows the auto dealer industry. He is also an expert in the field of surety bonds and licensing. 

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