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Lachezar Stamatov

Lachezar Stamatov Writer

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Tips for Building a Lasting SEO Strategy for Auto Dealers

AUTO DEALER SEOCar shoppers from all ages are no strangers to researching and buying their vehicles online. According to a Google study called Digital Drives Auto Shopping, a whopping 95% of car shoppers use digital channels as part of their research. Thus, car dealers need to be flexible, adapt and even benefit from the new way cars are being traded. Once you get your website going, there are numerous auto dealer SEO strategies you can implement to increase your visibility and, ultimately, boost your sales. Here are some of our tips.

Ensure a Great UX and UI Design

The importance of UX and UI cannot be stressed enough and yet many websites fail to implement them. Making a website that’s user friendly will attract followers naturally. This includes a few things:

  • Well-optimized landing pages;
  • Clear CTAs that lead to conversions;
  • Mobile websites optimized for different operating systems and mobile devices;

To make sure you are headed in the right direction, always A/B test any updates you plan to make. Furthermore, get real users from your target audience to use the website and give you their feedback.

Do Your On-Site SEO Right

seo laptop

The first rule of on-site SEO is that pages should always have a clear purpose Design them with the user in mind, not the search engine. Stuffing your pages with keywords is a bad idea, but your most important keyword should definitely be present in the page title and the meta description For your keyword research use Google AdWords Keyword Planner. Clean your 404 error pages. They are detrimental to your ranking. Google Webmasters Tools is the best way to identify them. For more on-site SEO tips you can check out this link (

Understand Link Building

Despite the bad rap it's gotten because of the Google Penguin update, the fact remains that link building is still one of the most successful ways to boost your rankings. It’s just that the rules of the game are different. To be considered relevant, the acquired links should not be paid for, self-submitted or a part of a link exchange. They should be placed only by the webmaster, admin or owner of the website, because that shows real endorsement to your website. And it should be in a website relevant to your industry. SEO experts are saying that the click-through rate (CTR) of a link will now play an even a bigger role. In other words, if they bring higher traffic back to your website, they will be considered more valuable than links which nobody clicks on. To make sure you get a higher CTR rate, try to establish contact with websites where your target customers are likely to visit frequently. A good example would be an auto dealer association, based in your state, or if you feel more ambitious – even .gov websites.

Produce Valuable Content

You might be tired of hearing the phrase “Content is king,” thrown around the web. So am I. But there’s a reason for it: content really IS king. Content is King Usability is Queen

Here's how to give the king his due respect:

  • Content strategy: it should revolve around topics that would be relevant to your target audience.
  • Blog at least once a week. Choose a Wordpress blog and use these plug-ins.
  • Promote your content to people in the automotive industry and get their endorsement. The only way that would happen is to produce content that actually gives them valuable information, advice, etc.
  • Author bio box: add it at the end of your articles, because people like to see who is talking and why should they trust him or her. It also puts a "face" on your article when displayed in search engines. This is proven to increase your CTR rate. You can check the tutorials on
  • Guest blogging: always be on the lookout for new opportunities to place your content. Sort of what I am doing by writing this blog post. By being an active guest blogger you are increasing your chances of acquiring back links from industry-relevant websites. It’s also important for your brand awareness and thought leadership efforts.

Use Social Media a Lot

You have produced great content, but don’t let it sit there and get stale. Reach out for influencers in your industry, join online communities of auto dealers and promote your content there. Social Media 

For example, online magazines  has very active social media accounts AND accepts guest blog posts, so definitely focus some of your efforts there. Other magazines that I would suggest you follow on Twitter include:

  • @ADMmagazine;
  • @MarketLine_Auto;
  • @USNewsCars;
  • @AutoblogNews;
  • @DealerDotCom;
  • @Automotive_News,
  • @drivingsales

If you establish a relationship with a customer, you can politely ask them to review your dealership on platforms such as Google+, Foursquare or Yelp. This is by far not an exhaustive guide, but it’s enough to get you started. Remember that the field of SEO is constantly evolving, so you should always be searching for new opportunities to keep and upgrade your ranking. Have you tried implementing any SEO strategies so far? Were you successful? Please share your experience in the comment section below.

About the author: Lachezar Stamatov is a contributor for The Lance Surety Bonds blog. He has written numerous articles and closely follows the auto dealer industry. He is also an expert in the field of surety bonds and licensing. 

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