CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Car shoppers from all ages are no strangers to researching and buying their vehicles online. According to a Google study called Digital Drives Auto Shopping, a whopping 95% of car shoppers use digital channels as part of their research. Thus, car dealers need to be flexible, adapt and even benefit from the new way cars are being traded. Once you get your website going, there are numerous auto dealer SEO strategies you can implement to increase your visibility and, ultimately, boost your sales. Here are some of our tips.
The importance of UX and UI cannot be stressed enough and yet many websites fail to implement them. Making a website that’s user friendly will attract followers naturally. This includes a few things:
To make sure you are headed in the right direction, always A/B test any updates you plan to make. Furthermore, get real users from your target audience to use the website and give you their feedback.
The first rule of on-site SEO is that pages should always have a clear purpose Design them with the user in mind, not the search engine. Stuffing your pages with keywords is a bad idea, but your most important keyword should definitely be present in the page title and the meta description For your keyword research use Google AdWords Keyword Planner. Clean your 404 error pages. They are detrimental to your ranking. Google Webmasters Tools is the best way to identify them. For more on-site SEO tips you can check out this link (http://anandkg22.hubpages.com/hub/12-Best-Search-Engine-Optimization-Tips-Seo-Tips-for-2014)
Despite the bad rap it's gotten because of the Google Penguin update, the fact remains that link building is still one of the most successful ways to boost your rankings. It’s just that the rules of the game are different. To be considered relevant, the acquired links should not be paid for, self-submitted or a part of a link exchange. They should be placed only by the webmaster, admin or owner of the website, because that shows real endorsement to your website. And it should be in a website relevant to your industry. SEO experts are saying that the click-through rate (CTR) of a link will now play an even a bigger role. In other words, if they bring higher traffic back to your website, they will be considered more valuable than links which nobody clicks on. To make sure you get a higher CTR rate, try to establish contact with websites where your target customers are likely to visit frequently. A good example would be an auto dealer association, based in your state, or if you feel more ambitious – even .gov websites.
You might be tired of hearing the phrase “Content is king,” thrown around the web. So am I. But there’s a reason for it: content really IS king.
Here's how to give the king his due respect:
You have produced great content, but don’t let it sit there and get stale. Reach out for influencers in your industry, join online communities of auto dealers and promote your content there.
For example, online magazines Dealer-Communications.com has very active social media accounts AND accepts guest blog posts, so definitely focus some of your efforts there. Other magazines that I would suggest you follow on Twitter include:
If you establish a relationship with a customer, you can politely ask them to review your dealership on platforms such as Google+, Foursquare or Yelp. This is by far not an exhaustive guide, but it’s enough to get you started. Remember that the field of SEO is constantly evolving, so you should always be searching for new opportunities to keep and upgrade your ranking. Have you tried implementing any SEO strategies so far? Were you successful? Please share your experience in the comment section below.
About the author: Lachezar Stamatov is a contributor for The Lance Surety Bonds blog. He has written numerous articles and closely follows the auto dealer industry. He is also an expert in the field of surety bonds and licensing.