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Lane Marketing offers specific and boutique solutions for dealers as needed. This personalized and customized approach allows the Lane team to best consult dealers and help them gain incremental sales and impression share in their specific region. Lane Marketing is differentiating itself in innovative ways.
Marketing Channel Assessment: Expert assessment of your current marketing plan, budget and channel allocations for optimal results and ROI.
Talent Acquisition and Development: Providing a proven strategy for hiring today's top talent and getting the most value.
Operational Efficiencies: Identify key changes your dealership needs to make that will lead to the best long term outcomes. Process and operations are essential areas that need assessment and improvement for growth.
Nicolle brings over 25 years of exceptional leadership and customer service know-how to the core of her business. “I am a proud advocate of the automotive industry and passionate about helping our dealer partners improve their business model.”