DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

TAMPA, FL – October 25, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced today the launch of its solution available  through Relevate Auto, a business line of DataMentors. The auto lease expiration data, which includes names and addresses of vehicle lessees whose auto leases are nearing expiration, offers automotive marketers a unique data set to target consumers who may soon be in market for a new vehicle.

“In a continuous effort to provide automotive marketers with industry-leading acquisition solutions, I’m extremely excited that we are now able to provide auto lease expiration data, a robust addition to our Relevate Auto marketing database,” said Michelle Taves, SVP of Data Strategy and Product Management. “In today’s market, it is estimated that 28% of households currently lease at least one automobile in their garage.  Having the ability to target a household before their lease expires provides a powerful opportunity.”

The database contains over 2,700,000 consumers with an automobile lease expiring in the future.  Data can be pulled by lease expiration date and can further be segmented by vehicle ownership information, demographics and contact data.

DataMentors’ auto lease database is not credit based, and can be used with zero marketing restrictions.  Data is multi-sourced from data sources including:

• Point of Sale and service data
• Transactional data sources
• Automobile warranty data sources
• Aftermarket repair and retail facilities
• Insurance transactional data
• Self-Reported data obtained from national online surveys and telephone surveys
• Service transaction records
• After Service work surveys  

In addition to the newly launched auto lease data, Relevate Auto possesses the largest and most accurate data in the automotive marketing industry, including information on over 190 million VINs, profiles on over 225 million consumers, 170 million email addresses, and robust demographics. 

For more information contact kidol@datamentors.com or call 1-800-523-7346.
  

About DataMentors 
DataMentors is the industry’s leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.