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Larry Bruce

Larry Bruce Founder / President / CEO

Larry Bruce Blog Posts

#AutoMarketing? Mobile Is Last

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!? We see posts on all over Twitter about the growth in mobile us…

10 Stats Your BDC Should Live By

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume…

Inbound Marketing: How To Win Customers By Influencing People

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS). That is the very definition of Automotive Inbound Marketing. Have you ever noticed that the vendors in the…

What Is The Value Of A Digital Marketing Agency?

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Deale…

BDC, Call Center…BS…Call It What It IS!

BDC, Call Center…BS…Call It What It IS!

COMMUNICATION! I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article from Andy Warner …

The Value of A Promise Kept

The Value of A Promise Kept

  The basic Law of Reciprocity states: To give and take mutually. I have thought about this a lot over the last few months. We use this conce…

What The Merovingian Can Teach You About Marketing

What The Merovingian Can Teach You About Marketing

  "Why"? This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the r…

MORE ZMOT...Really!?

MORE ZMOT...Really!?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the exe…

It's Not What He Knows...

It's Not What He Knows...

That kills a General Manager it’s what he doesn’t know! Those words spoken to me by one of the smartest dealers I ever worked for, Jay Mar…

Matt & Vanessa Don't Hate Me…

Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites! I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of t…

Future Auto World… what’a ya think?

Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.   Could FREE shipping break open real eCommerce f…

Why ZMOT is BS

Why ZMOT is BS

One of my most favorite sayings in the world goes like this:   “A sale, like a war, is won by many battles and lost by one”  …

Is What Your Dealership Stock a Marketing Decision?

Is What Your Dealership Stock a Marketing Decision?

This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where…

Why you don’t need a website provider

Why you don’t need a website provider

Some people have heard me say this in the past   “It’s not your website provider’s job to give you a working website. It’…

Strategies NOT Tactics Ignite11

Strategies NOT Tactics Ignite11

All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for o…

Coffee’s for Closers…Negotiation AINT the close

Coffee’s for Closers…Negotiation AINT the close

I love reading Jim Ziegler’s articles there is a lot of hard core truth in what he writes, most of all you can bet he is passionate and believes an…

The Digital Divide – it’s not what you think it is

The Digital Divide – it’s not what you think it is

  “Communication with you customers has never been easier…and yet your customers have never been further away.” For some time…

Leadership In Our Industry

Leadership In Our Industry

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLU…

Microsite & Landing Page Insanity

Microsite & Landing Page Insanity

This NADA was riddled with the Microsite buzz or at least where I was. I heard more than a few sessions on this topic and it amazes me sometimes that the…

A Lesson From Groupon

A Lesson From Groupon

Who are we putting in charge of our business? As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that cou…

Automotive News Microsites And Acton Toyota, Done Right and Done Wrong

Automotive News Microsites And Acton Toyota, Done Right and Done Wrong

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why Stop there?". I was absolutely thrilled to see …

Why Is Conversion More Important Than Lot Traffic

Why Is Conversion More Important Than Lot Traffic

“The only thing you’ll will need is crowd control” That was the tag line I used when I first started “Outside The Box Marketin…

Join Us Every Wednesday 12pm to 1pm CST for #automarketing Tweet Chat

Join Us Every Wednesday 12pm to 1pm CST for #automarketing Tweet Chat

It has been suggested that we start an #automarketing tweet chat. So as is my fashion I just went ahead and did it. Please join us every Wednesday 12p…

About.me The Beginning of Social Aggregation

About.me The Beginning of Social Aggregation

Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do w…

9 Habits of a Highly Effective Conversion Marketing Strategy

9 Habits of a Highly Effective Conversion Marketing Strategy

A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.”   In that post I said that many dealers are getti…

Conversion Analysis AutoTrader, Cars.com and eBay Motors Listings and VDP’s

Conversion Analysis AutoTrader, Cars.com and eBay Motors Listings and VDP’s

I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding…

On The Point… The New One

On The Point… The New One

Monday morning I am sitting at my computer with my peripheral vision on my twitter feed when I see @jimziegler tweet “Alpha dog is on the point&rdq…

Good News and Bad News about Microsites and Landing Pages

Good News and Bad News about Microsites and Landing Pages

Good News… I am seeing and hearing a lot more dealers thinking about using microsites and landing pages. Bad News… I don't hear a lo…

Landing Pages Your Online Meet & Greet

Landing Pages Your Online Meet & Greet

We were all taught the 10 step road to a sale when we were little in the car business. Step 1 – Meet and Greet: Walk confidently up to your cust…

The Social Media Manifesto

The Social Media Manifesto

This is a short post because you need to read evey one of the 32 proclaimations in this Manifesto. Then think before you post or comment ever again. Pr…

Clearing up a few things

Clearing up a few things

For the past 2 days I have been in debate on dealerrefresh about online marketing numbers and conversion. It appears that my comments on what a website s…

14 Smart questions to ask when looking for an online marketing partner

14 Smart questions to ask when looking for an online marketing partner

So you know your online marketing needs to be better and now you just need to find someone to do it. The following questions are ones you need to ask to …

My slide deck from Digital Dealer "7 Myths of how people search for a car on line"

My slide deck from Digital Dealer "7 Myths of how people search for a car on line"

Digital Dealer was again a great venue this year. For those that wanted my slide deck and for those that couldn't make here is my presentation. &nb…

Why you don’t need more traffic

Why you don’t need more traffic

You shouldn’t spend money on advertising to new people if your current visitors aren’t converting, period. Ask yourself this question: Would …

Its 9 pm and I get this tweet from Matt Watson of VIN Solutions. “Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes…

I have been thinking these needed updateing for a while. This is my version, would like feedback on changes or additions or Bruce ur full of crap. 2010…

A lot of requests after my session at Digital Dealer 8. Here are 101 ideas to increase convesions and get away from 3rd party leads. http://bit.ly/aXVeOV…

At South by South West (SXSW) I attended Chris Brogan’s and Julian Smith’s session “I Don't Trust You One Stinking Bit” a rea…

15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers aren’t shopping for a car they are shopping for a…

While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a…

There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over…

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjar…

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly …

It’s late and I am about to go to bed, but I get this tweet “10 Things Social Media Can’t Do”. I have to read it, with all that is being stirred up…

Wednesday I caught a Tweet from Alex Snyder on CRM “Why hasn’t CRM sold more cars”. I was glad to see someone writing about something other than Soci…

Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled…

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or deale…

Just read a post by Adam Singer about a Business Week article “Beware Social Media Snake Oil”. This post was a great break down of all the myths that c…

I must have heard this 100 times at DD7 by many dealers I talked with. I even found myself agreeing…I remember saying sure it does. Today as I was recapp…

I read through 4 blogs daily and there are a lot of great posts all with their own spin. From social media to mobile marketing to video, everyone is promot…

Post-click marketing continues to gain mainstream acclaim. I found this great article by Miro Kazakoff, managing director at Compete.com, wrote a …

A new study of mobile vs. non-mobile Internet usage; Based on a sample of 92 million impressions, shows that mobile users are approximately half as likely…

I just read a post on Linkedin entitled “If content is King, Does that make SEOs The Joker?”. I have also recently engaged in several conversations on …

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships me…

I just read this post by Chris Brogan “Communication Tools and Levels of Interruption” and I have to say it is a very interesting read. What I find eve…

Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Li…

Recently my good Friend Kirk Manzo, a great sales and F&I trainer sent me these pictures. These are from a 2005 article in Dealer Magazine or someplace…

Socialnomics I caught this video Socialnomics on YouTube yesterday. It is an awesome representation of the statistics and power of Social Media. Make no …

The title of this post comes from an early Wal-Mart internet team saying “you can’t out Amazon, Amazon”. Bottom line, Hyundai was first t…

Before the "Golden age" of mass media, marketing wasn’t particularly important. Companies made commodities, things people needed. If you ma…

 All online marketing is designed to get users to engage that’s the point and the great thing about it, engagement is clicking—clicking yo…

I get asked this a lot when I talk about it. Everyone knows the 10 step sales process in the industry, or at least I hope they do. 1.   &nb…

 2 days ago I wrote a blog post on cash for clunkers entitled “Cash for Clunkers”… Most likely a clunker. After reading the bill co…

 I recently read an article that started like this, I am changing some of the language to fit the car business. “In the beginning there was yo…

I was recently asked by a dealer “What is Twitter?”, I thought about that a bit and my answer came out like this. “Twitter is a one-to-ma…

  Why Social Media Is Important To A Brand And A Dealership   I am posting this as a follow up to Social Media an Oxymoron. As we continue to…

I recently read a great article on Global Consumer Email Trends. This article discussed the various ways North Americans, Europeans and Asians view and use…

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