Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Larry Bruce

Larry Bruce Founder / President / CEO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

I was recently asked by a dealer “What is Twitter?”, I thought about that a bit and my answer came out like this. “Twitter is a one-to-many, one-way, Instant Messenger”. That got the point across in an easy way, I thought. Then I got the harder question… “Ok how do we use this in our dealership?”

Well, that one stumped me for a moment. Like all social media, a marketer must find the right way to use these things- using them the wrong way can have really negative repercussions. The thing about social media is that it’s TOTALLY controlled by the community.  You must tread lightly.  People choose to want to hear what you have to say- and can just as easily turn you off. With all that said, the best use for Twitter I have found, particularly for a dealership, is as a message board to announce the OCCASSIONAL, really good specials that will get people into your store.
Here are a few examples of what I mean:

1.       Find a day that your drive is slow and send out a Twitter message:
$5.00 oil change special for the next 50 customers today who mention this Tweet!

2.       Free Car Wash Today at ABC Motors 123 Main St. Anytown ST. 77000 (make this a link to a Google map)

3.       Any Recall campaign that you have enough techs and parts for

4.       Free iTunes gift card for the next 20 customers that mention this Tweet in our service dept! NO PURCHASE NECESSARY! (very important) This is a “get to know them” thing, so be prepared to treat them like kings and queens and show them that you are there to take care of them.

5.       If your dealership sponsors a little league team, or any type of charitable event , Tweet the results

6.       10 New Camero’s just arrived!  click here for the listings and prices

7.       Tweet about a nice, low-mile, hard-to-find trade or used unit that just arrived

8.       Free 130 point inspection today! or on the Wednesday before a long weekend: Free! Travel inspection

9.       Free Loaner car for ANY service on Tuesdays or Thursdays (typically slower days on the drive)

10.   Free! Nitrogen tire fill up today until 4PM!

DON’T TWEET YOUR ENTIRE INVENTORY EVERY DAY…PLEASE! That is the worst way to use Twitter.
As with any social media, DON’T OVERDO IT, or you’ll lose your audience. Here are some more tips:
                                                - Keep you Tweets to max 1 per week
                                                - Tweet about nice, high value items
                                                - use short, one-sentence descriptions
                                                - put your phone number- or a local tracking number- in your Tweets

Remember, these are “get to know ya” encounters, so be prepared to be social when the customer visits your dealership. Also, educate your Service Writers on why customers want to follow the dealership on Twitter, and then deliver good, meaningful Tweets to your customers.

Hope this helps.


 Unlock all of the community & features  Join Now