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Jared Hamilton
From: Jared Hamilton
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Larry Bruce

Larry Bruce Founder / President / CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

btpI must have heard this 100 times at DD7 by many dealers I talked with. I even found myself agreeing…I remember saying sure it does. Today as I was recapping what I was exposed to this year at Digital Dealer I thought about this and it occurred to me…WHY? What exactly does traditional media do for a dealership? I found myself not being able to answer the question. It’s not track-able so we can’t assign that value to it. Tried to fall back on the whole branding thing, but I think we have at least proven that social media does a better job of branding than traditional media could ever do now. SO WHAT IS TRADITIONAL MEDIA GOOD FOR?? Honestly, I can’t say. There are so many other ways customers are getting the information they need I really cannot see why any dealership would still be advertising through Radio, Television or Heaven forbid the Newspaper. The only explanation I could come up with is one that is all too common in the car business… We’re comfortable with traditional media. We are trained from a early start in this business to take control, so much so we sometimes we truly believe we can will things to happen the way they always have been. TIME FOR A WAKE UP CALL… My fellow brethren dealers we can’t will it back to the old days, and we haven’t been in control of the conversation for some time now. It’s time to face reality jump in with both feet make some mistakes learn from them and keep going we can no long afford to sit on the sidelines of online marketing and social media and stick our big toe in to see how warm the water is. I saw a tweet this week, can’t remember who tweeted it, it said “If you can’t do social media right then don't do it.” That’s crap we know more about what not to do with social media than what to do with it. You're going to make some mistakes and that’s ok, don't give up keep working on it. There is no one best way. Just keep 4 things in mind with social media: Listen Engage Educate Entertain Beyond that it’s an open forum, and it’s supposed to be. You will be attacked by intolerant idiots who think they have the keys to social media… just deal don't vent online best to just ignore. Above all we have to jump in stay in and keep our heads down and keep shoveling. Hope that helps.

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