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Larry Bruce

Larry Bruce Founder / President / CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer. This shouldn’t come as a revelation to anyone, and it didn’t to me until they said “Make the most of it”. I started visualizing all the thank you emails I have designed, written and received in my head and thought “My god, what a waste of a high value contact and a great opportunity for further engagement”. Conversion Rate Optimization today is all about engagement, the more engaged the customer the higher the possibility for conversion. For you dealership conversion in this case means the sale. The more you can get the customer to engage with your online property the higher your chances of getting that appointment and closing the sale. Engagement leads to trust and trust lead to the sale, when done properly. With that said here are 6 things you can do with a “Thank you” email that will encourage further engagement. 1. Suggest other like vehicles in your inventory. Customers like choice give it to them. Link them to those vehicles in your inventory don't be static. Good to suggest cars to look at or new models for service appointment “thank you” too 2. Join our Facebook Fan Page, Twitter List or Online Community and receive special offers and notifications 3. Link to your blog 4. Link to your YouTube How To video channel 5. SMS Short Code to join our SMS notifications – this is an opt-in mechanism and you should include a value add coupon. 6. White Paper “How to buy a car”, “What to look for when buying a used car” or “What does regular maintenance to my car mean to my pocket book?” Let’s hear you ideas for “Thank You” further engagement. Larry Bruce  (@pcmguy) www.pcmguy.com

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