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Jared Hamilton
From: Jared Hamilton
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Larry Bruce

Larry Bruce Founder / President / CEO

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Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.


“Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?src=mv


When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business focus and a customer understanding problem.

I can’t believe that someone spent money at GM for some Einstein to come up with this ridiculous plan to stop using the term “Chevy”.


GM focus on building on good products, focus on connecting with customers and with your dealer body quit all this non-sense that your brand is broken, it’s NOT!


What is broken at GM is it’s trust with the dealer body. Their lack of new and quality product and their complete disconnect from the consumer. Fix those things GM and leave Chevy the hell alone.
 

That’s my opinion what say you?
 

Jared Hamilton
I really find this hard to believe. I was reading the article and I kept thinking it was an april fools joke. It looks and sound legit though. WOW! The name Chevy is part of american culture, people love it! Given all they have on their plate right now for them to waste the time, money and energy on such a sketchy plan seems crazy. Im with you larry, Disbelief! Thanks for sharing. wow...
Larry Bruce
I know, its a lot like watching a train wreck at GM right now. The EBE debacle and this the only thing I can say is... "What were ya thinkin?"
Eric Miltsch
Looks like they found their clue Larry: http://www.nytimes.com/2010/06/11/automobiles/11CHEVY.html?src=me
Jared Hamilton
This whole mishap makes me laugh. Should never have happened in the first place... HOWEVER, ill give GM credit for listening to their customers and making changes before the situation went out of hand. We all make mistakes now and again (just not with 100 year old brand decisions :-) but they corrected nicely. Thats more than a lot of other companies can say right now about listening to their customers in soc media. Bravo GM.
Larry Bruce
Dear God what in the HELL is going at GM. this is almost comical. It would be funny except I really would like to see GM straighten it's act out. Clearly GM has lost all touch with reality!

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