Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.
“Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?src=mv “
When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business focus and a customer understanding problem.
I can’t believe that someone spent money at GM for some Einstein to come up with this ridiculous plan to stop using the term “Chevy”.
GM focus on building on good products, focus on connecting with customers and with your dealer body quit all this non-sense that your brand is broken, it’s NOT!
What is broken at GM is it’s trust with the dealer body. Their lack of new and quality product and their complete disconnect from the consumer. Fix those things GM and leave Chevy the hell alone.
That’s my opinion what say you?