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Larry Bruce

Larry Bruce Founder / President / CEO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

About.me The Beginning of Social Aggregation

Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.

10 Social Media Trends for 2011

 

The 4 C’s of Social Media

 

The Difference Between Friends, Fans and Followers

 

Creating Your Own Brand Network Like Oprah Winfrey - Sent via twitter from Brian Clark @copyblogger a blog you should read daily if you are marketing on the net

 

Facebook eCommerce the Future of Online Shopping by JD Rucker he always makes me think differently

 

Improve Your Influence by Chris Brogan another guy everyone should read daily its no wonder he’s an overnight success

 

25 Ways to Get More Social Media Followers from Hubspot another blog  I read daily and you should too.

 

Aside for the obvious that social media is big, it occurred to me that there needs to be a place to pool all your social media sites together so people can get the information they want about you when they want it, the way they want it… sound familiar?

“I want what I want, when I want it the way I want it and I’ll get it” my online customer mantra.

Then I get this article from Mashable AOL Acquires About.me 4 Days After Official Launch well that proves my second mantra about the web one I got from Tim Ash @Tim_ash “There is nothing new under the sun on the web” it seems that About.me has done it or at least started the era of social aggregation.

One place for all your social connections, one place to allow your friends, fans and followers to get to the social connection site of their choice to connect with you.

So what does this mean to you on the floor? Well I have said since the early 90’s customers are not shopping for a car they are shopping for a salesperson. Here one place where your salespeople can place connections for all their social connections, for now there will be more on this site soon.

So what do you need to do now? Get all your personel to go to About.me now get their profile while they are plentiful. Secondly look at building a page in your website with links to these about.me pages so your customers can see what your people are all about. 

Also get you dealerships name, this is subjective but I think this will become a big deal for companies too and it’s free so get your dealerships profile there now.

This is an app to watch if they do it right it will the gateway into a person’s online social world.   

Larry Bruce @pcmguy.com

 

 

Eric Miltsch
Larry - nice write up. (and I agree - if you're not reading Brian Clark's stuff, you're missing a ton) I've on About.me for a while too - http://about.me/eric-miltsch - love aggregators as they're a great way for people find you & also a nice way to demonstrate the differences in SN content & activity side-by-side. A couple other favorites I've used: http://flavors.me/emiltsch http://ericmiltsch.magntize.com
Larry Bruce
No question @copyblogger rocks. About.me intrigues me so much because of its ease and simplicity. For the 98% of the world that doesn't have a blog or a website, sites like this one will become their single go/send to source. If About.me has any snap they will begin aggregating social trend data across those accounts and will learn how to target ads through social to them.
Eric Miltsch
Larry - did you see About.me was gobbled up by AOL? Company was snapped up within one week of opening to the public. ( I made my profile when it was in beta about 30-45 days ago. Wow, http://www.businessinsider.com/aol-buys-homepage-making-tool-aboutme-2010-12
Larry Bruce
Yes I did see that Eric. Think of social data they will be collecting on users as they connect their twitter, facebook, 4square ect accts to their about.me page. The page becomes the unique key for AOL now to tie togethe all your online social movements. Used right it will give AOL a very powerful advertising edge. They will have the best of all social data.
Eric Miltsch
...much better strategy than having to send out billions of user installation CD's...:)

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