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Larry Bruce

Larry Bruce Founder / President / CEO

Exclusive Blog Posts

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

A Lesson From Groupon

Who are we putting in charge of our business?

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; VIDEO

“Here is a vendor that set a marketing strategy in place for a business using price positioning and email executed on it and then when the business wasn’t prepared to deliver, HE’S apologizing to HIS customers for it?” A nobal gesture.

This is amazing, these businesses that work with Groupon have virtually no margin in what they sell through that channel, they are told what they need to price or discount their services at to work with Groupon and all the while making the customer more and more loyal to Groupon, Yes Groupon looks at the customers at their customers not the businesses customers…

How did Groupon get their customers? Do they have a product to sell? NO they got those customers on the backs of the business they convinced to deeply discount their product to get Groupon the loyalty they have at the businesses cost not Groupon, in fact Groupon got paid to do it.

"Groupon bought its loyalty with money from its clients"

HMMM who does that sound like in the Retail Auto Industry?

Wake up dealers take charge of your own marketing or you’re going to end up like these small business sheep that follow Groupon to the slaughter.

Terrence Gordon
Larry, I could not disagree more. Groupon's strategy is obviously to grow their user base, but the businesses that participate are "advertising" their services. They aren't expecting to make money off the one offer pushed through Groupon. They are using Groupon as a massively popular distribution point for their message. It's the most genius form of advertising I've seen - getting potential clients to engage with your local business by giving them a taste of what you're offering. It's a win-win for the Consumer, the Business AND Groupon.
Terrence Gordon
Larry, I could not disagree more. Groupon's strategy is obviously to grow their user base, but the businesses that participate are "advertising" their services. They aren't expecting to make money off the one offer pushed through Groupon. They are using Groupon as a massively popular distribution point for their message. It's the most genius form of advertising I've seen - getting potential clients to engage with your local business by giving them a taste of what you're offering. It's a win-win for the Consumer, the Business AND Groupon.
Larry Bruce
Terrence, if you ask 10 people "Why do you like Groupon so much?" the answer would be 10 out of 10 times "Because they send me great deals" That kind of bought loyalty is easily bought by the next low coupon from Groupon and the taste you discounted your service for is erased from the customers memory. That's not worth the price of admission if you ask me.

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