We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Some people have heard me say this in the past
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for
• It’s Your Job – to create good content to make that site rank
• It’s Your Job – to work to get the backlinks to your site
At the end of the day that is exactly what SEO (Search Engine Optimization) is Keywords, Good Content & Backlinks it is really that simple and also that hard…Why?
Because we have been conditioned to think our website provider is going to do it for us. I can’t tell you how many times I hear website providers tell dealers “Our sites rank better and have better SEO than what you have now” and how many times dealer change website providers because they think the new website will be the magic bullet to get them ranked better, more traffic and more leads…WRONG!
In fact the website is pretty much worthless without the right online marketing strategy.
“Reality… the website should be FREE”
It is the tool of the online marketer not the online marketing strategy and that’s why I say…
“You don’t need a website provider you need a web marketing company that provides websites”
Without the marketing the website has NO VALUE.
What does a good online marketing strategy look like? Like this:
Now here comes the sad part ¾ of this you can’t even do because you lease you website presence from your provider you don’t own the property, and even if you did manage to find a good way to optimize your site it would only be a matter of hours before the other guy down the road on the same website platform had it too.
“The Law of equal incompetence” You can be no better than the network you’re on.
“AS LONG AS YOU LEASE THE PROPERTY YOU CAN GET NO COMPETITIVE ADVANTAGE”
So what’s a web marketer to do? Optimally?
I hope this post gets you thinking about your website and web marketing in a very different way, that was my goal.
If you want to know more or have questions we do a webinar on these very topics every Tuesday 1pm Central Standard Time , Click Here - Own Your Web Presence
Hope this helps
Larry Bruce - @pcmguy