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Jared Hamilton
From: Jared Hamilton
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Larry Craig

Larry Craig Senior Business Development Manager

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Using Contests and Games in Your Marketing

Using Contests and Games in Your Marketing

 

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done.

You are probably using many forms of marketing that do a great job at increasing your brand recognition, but what if they’re not driving as much online or in-store traffic as you would like? At PERQ, we’ve found that nothing boosts consumer engagement quite like including contests and games in your marketing strategy. These types of promotions allow you to:

Drive Traffic

Whether you’re looking to increase online or in-store traffic, a well-run contest has proven to be an extremely reliable solution. In fact, according to Forrester Research, over 50% of retailers run prized promotions. Successful promotions can drive traffic to your store, website, and social accounts alike.

Build Loyalty

Generosity can go a long way. By giving your customers something of value, you can separate yourself from your competition and ensure that they think of you the next time they’re looking to buy. For a little extra loyalty, try giving away discounts on your products or services!

Gather Useful Information

While businesses often use giveaways to drive traffic or build loyalty, one area where many lag behind is using this opportunity to learn more about their customers. If a customer responds to your ad and visits your store to redeem an offer, they would probably be happy to answer a few questions in the process. By asking polling questions and recording the responses in your CRM, you will never have to guess what your customers are thinking again.

 

To Learn More about how you can effectively build trust and utilize incentives to drive and track 100% of your traffic from all marketing sources please contact Larry Craig at 317-644-5722 or lcraig@perq.com

Earl Brown
too true Larry, very important to incentivise consumer interest. Engage and Reward. A little "pavlovian" some might say, but it works!

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