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Jared Hamilton
From: Jared Hamilton
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Larry Schlagheck

Larry Schlagheck VP of Media

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

What Disney Can Teach Dealerships About the Customer Experience

I came across this paper written by Ron Lamb, President at Reynolds and Reynolds. It's a good read and makes some interesting points.

Download the PDF Report here.

What really caught my eye was the fact that DrivingSales has secured a speaker at our upcoming Executive Summit from the Disney Institute  So, read Ron's paper and join us at DSES this year. It'll make a great "one-two" punch!

And, Check out the DrivingSales Executive Summit agenda

Tommy Bay
Wow! How timely on Rey Rey's part. John is right though - being able to differentiate your store from your competition can be tough when you're all selling pretty much the same thing. It starts to come down to the customer experience. And once you establish a brand that people love, you will start to enjoy brand loyalty. Nobody knows that routine like Disney! I'm now even more excited to hear directly from the Disney Institute facilitator at DSES 2013! Thanks for sharing this, Larry!
Shaun Raines
Nice article by Mr. Lamb and good find Larry. Thank you for sharing it here at DrivingSales as I'm sure it will create excitement for those planning to attend DSES in October. I actually can't stop thinking about Disneyland and DSES now.
Jeremy Alicandri
Larry, Thanks for sharing. I read Ron’s paper online and it’s was actually enjoyable. However, it’s important that dealers understand that a great customer experience originates with employee culture; top leadership must set the right culture in order to deliver a great customer experience. Technology is a just a tool. As Lou Gerstner, one of my favorite corporate idols stated: "The thing that I learned at IBM is that culture is everything…Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value." I’m looking forward to the Disney presentation. It was “fully committed” at NADA.

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