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Summer is over and we’ve officially entered football season which means three things in the DrivingSales’ world:
(1) Our Executive Summit is right around the corner (register now BTW!);
(2) The office fantasy football league is rolling, and;
(3) The competition for our Dealer Satisfaction Awards (DSAs) is kicking into high gear.
The DSAs, for those that aren’t familiar, are the annual awards DrivingSales gives out recognizing the products and services on our Vendor Ratings platform which dealers rated the best of the best throughout the previous calendar year. It’s a big deal! We host a breakfast awards ceremony at NADA and all the winners show up to grab their awesome trophy. It’s fun for us to watch how the winning companies use these prestigious awards. Many promote this achievement on their website, some include a notation about it in their email signature, and several prominently display the trophy in their lobby and their NADA booth!
Please keep in mind that there are two award types for the DSAs. The finalists are all considered “Top Rated”, and then from that short list a “Highest Rated” is chosen. The Highest Rated is considered the #1 product or service based on the dealers’ submitted ratings.
So, two things that most of the DrivingSales community can do to help:
If you’re a dealer, log on and rate your vendors’ products and services. You can do this once every quarter so don’t consider this a “one-and-done” deal.
If you’re a vendor, reach out to your dealer partners and ask them to submit a rating. This is never an awkward request because dealers “get it”. They are constantly asking their customers to rate them on DealerRater, Yelp, etc., so this is nothing new to them.
There are less than four months remaining in 2014 and before you know it we’ll be into the holidays. We want every dealer to have a voice in the only awards program that is completely driven by dealers so what are you waiting for?